MailerCloud Key Features
Below is a shortlist of the key features that make MailerCloud stand out from its competitors.
MailerCloud is Easy to Use
MailerCloud is overall very easy to use. The interface is intuitive and very user friendly, very “corporate Memphis,” and what it lacks in originality it makes up for with simplicity. Everything is very visual, and you are not assaulted by buttons everywhere like on earlier versions of MailChimp, for example. It goes straight to the point, and we love it for that.
MailerCloud has a Convenient Campaign Builder
With MailerCloud, you can edit your own emails with the in-built campaign builder. They also have premade templates that you can use directly or edit further with the campaign builder.
Overall, the tool is convenient to use and, while it doesn’t have the sharpest, most expensive editing features, it does the job just fine. You can drag titles, text, images and then edit those to your liking. Expect nice and professional-looking emails obtained through this very easy-to-use drag-and-drop tool.
If you know your way around HTML, you will find it convenient that there is a custom HTML editor for you to personalize your campaigns even more.
MailerCloud has Satisfying and Clear Automations
MailerCloud has got to be one of the clearest and most visual ways to set up automation, workflows, and customer journeys. Every step is visually represented on a blank canvas, and the flow of your automation becomes immediately obvious at a glance.
On the technical side, you will find the classic automation you’d expect from an email marketing tool: event-triggered emails, automated customer journey, auto-responders, etc. You will be able to really personalize that automation to send the relevant emails at the relevant times to the relevant segments of your lists.
MailerCloud has a Smooth Testing and Reporting System
You will be able to include automatic A/B testing in your automation. On top of that, the software will automatically decide which content is the best and adjust your marketing efforts accordingly (by focusing automatically on what’s performing best).
When it comes to data gathering, the campaign report tool clearly shows opens, clicks, hard bounces, spam complaints, soft bounces, unsubscribes, abuse, and conversions for each campaign. You will know in real-time what’s up with your emails, and we found the analytics tools to be quite complete with MailerCloud.
MailerCloud has Okay Segmentation Features
Mailercloud lets you categorize all your subscribers based on a variety of criteria like subscription status, contact rating, campaign tags, gender, age, nationality, salary, department, etc. You will have to manually put a label on your contacts when importing them, though.
We could have liked deeper segmentation features. That said, you will be able to set different automation for the different segments of your contact lists seamlessly. You can also personalize emails further with personalized text and sending times.
MailerCloud doesn’t Have Many Integrations
Currently, MailerCloud integrates well with WordPress only. There are planned integrations (marked as “coming soon”) for Shopify, Zapier, WooCommerce, and Magento. Other than that, you will have to manually import your contacts by uploading a contact file or typing in their info.
MailerCloud Works on Deliverability
MailerCloud monitors blacklists of domains and contacts to ensure you stay out of spam inboxes. If you use links that are broken, the tool will let you know. Your brand can also get a dedicated domain and sender IP through MailerCloud to ensure you keep a clean sender reputation with ISPs.
MailerCloud has a Free Version
You’ll be happy to know that MailerCloud comes with a free version but also a paid version with a free trial. With that in mind, you can’t really go wrong with it.
With the free version, you get up to 1,000 contacts and the ability to send up to 12,000 emails per month. The paid plans start at $10 per month for 1,000 contacts and an unlimited amount of emails to send each month. The prices go up as you add more contacts to your list. For reference, 10,000 contacts would cost $35 per month, and 200,000 contacts $660 per month.
Additionally, if you choose the annual plan over the monthly plan, you get 30% off on all prices. There is also an enterprise plan if you plan to have over 600,000 contacts, for which you will need to get in touch with a sales representative.
Mailercloud has Great Customer Service
While we didn’t find any fancy extras, MailerCloud seems to have a good reputation. Most of the reviews we found shared about a very intuitive service and great customer support. Talking of which, you can get in touch with customer support through emails. They also propose on their website an extensive list of guides and tutorials to help you make the most out of the tool.