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What is Mailercloud?

Mailercloud Reviews 2022: Details, Pricing, & Features | G2

Mailercloud is an all-in-one email marketing platform that provides an easy and efficient experience. Mailercloud’s core features help marketers increase engagement and convert leads to customers. With the drag and drop editor, powerful personalisation, automation and segmentation features you can create email campaigns that will reach the right customer at the right time, even without any technical expertise.

About Mailercloud

Mailercloud is an all-in-one email marketing platform that helps businesses to offer a streamlined, automated and targeted experience to their valuable customers. With Mailercloud’s user-friendliness, powerful personalisation, automation and segmentation feature you can create email campaigns that will reach the right customer at the right time.

Pros

  • “Best Email Marketing Platform that saves your time.”
  • “Great email marketing tool with a wide range of features like time-based campaigns, automation, autoresponder, detailed metrics and beyond.”
  • “Excellent Product and Great Support by the team.”
  • “Automation, Webforms, A/B Testing. Drag-and-drop editor and Segmentation are amazing.”

Cons

  • “Nothing is there to dislike but Some features are missing of segments download, but they are working on it, and it will solve soon.”
  • “There are limited options for integrating Mailercloud with other applications.”
  • “Gmail inboxing is tricky and takes time to get mails inboxed in gmail specially.”
  • “Compared to other softwares, few features in segmentation is missing.”

Mailercloud Review and Tutorial: AppSumo Lifetime Deal | Best Alternative  of Mailchimp? - YouTube

What do you like best about Mailercloud?

Mailercloud is excellent for sending emails, IT IS A PLATFORM that I have been using it for some time and the truth is that this has given me good results I began to try other applications but finally came back to mailercloud with very good comments thanks to this platform my business is growing and it’s growing fruit because there are very few platforms of this type on the internet is a tool very simple and easy to use.

What do you dislike about Mailercloud?

I got quite a lot of use out of the tool as it was helpful in taking care of my emails. I found this product to be incredibly practical and there wasn’t much about it that I disliked. My favorite thing about this product is the ability to filter out emails that aren’t relevant so I can get to the most important things on time!

What problems is Mailercloud solving and how is that benefiting you?

This product is great for helping you automate email campaigns, including scheduling and organizing them. I have also seen an increase in my open and click-through rates. I like that I can create personal email messages or mass emails composed of pre-set templates. In return, people are opening up my emails more often and clicking through to my site at increasing rates.

MailerCloud Key Features

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Below is a shortlist of the key features that make MailerCloud stand out from its competitors.

MailerCloud is Easy to Use

MailerCloud is overall very easy to use. The interface is intuitive and very user friendly, very “corporate Memphis,” and what it lacks in originality it makes up for with simplicity. Everything is very visual, and you are not assaulted by buttons everywhere like on earlier versions of MailChimp, for example. It goes straight to the point, and we love it for that.

MailerCloud has a Convenient Campaign Builder

With MailerCloud, you can edit your own emails with the in-built campaign builder. They also have premade templates that you can use directly or edit further with the campaign builder.

Overall, the tool is convenient to use and, while it doesn’t have the sharpest, most expensive editing features, it does the job just fine. You can drag titles, text, images and then edit those to your liking. Expect nice and professional-looking emails obtained through this very easy-to-use drag-and-drop tool.

If you know your way around HTML, you will find it convenient that there is a custom HTML editor for you to personalize your campaigns even more.

MailerCloud has Satisfying and Clear Automations

Automation

MailerCloud has got to be one of the clearest and most visual ways to set up automation, workflows, and customer journeys. Every step is visually represented on a blank canvas, and the flow of your automation becomes immediately obvious at a glance.

On the technical side, you will find the classic automation you’d expect from an email marketing tool: event-triggered emails, automated customer journey, auto-responders, etc. You will be able to really personalize that automation to send the relevant emails at the relevant times to the relevant segments of your lists.

MailerCloud has a Smooth Testing and Reporting System

You will be able to include automatic A/B testing in your automation. On top of that, the software will automatically decide which content is the best and adjust your marketing efforts accordingly (by focusing automatically on what’s performing best).

When it comes to data gathering, the campaign report tool clearly shows opens, clicks, hard bounces, spam complaints, soft bounces, unsubscribes, abuse, and conversions for each campaign. You will know in real-time what’s up with your emails, and we found the analytics tools to be quite complete with MailerCloud.

MailerCloud has Okay Segmentation Features

Mailercloud lets you categorize all your subscribers based on a variety of criteria like subscription status, contact rating, campaign tags, gender, age, nationality, salary, department, etc. You will have to manually put a label on your contacts when importing them, though.

We could have liked deeper segmentation features. That said, you will be able to set different automation for the different segments of your contact lists seamlessly. You can also personalize emails further with personalized text and sending times.

MailerCloud doesn’t Have Many Integrations

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Currently, MailerCloud integrates well with WordPress only. There are planned integrations (marked as “coming soon”) for Shopify, Zapier, WooCommerce, and Magento. Other than that, you will have to manually import your contacts by uploading a contact file or typing in their info.

MailerCloud Works on Deliverability

MailerCloud monitors blacklists of domains and contacts to ensure you stay out of spam inboxes. If you use links that are broken, the tool will let you know. Your brand can also get a dedicated domain and sender IP through MailerCloud to ensure you keep a clean sender reputation with ISPs.

MailerCloud has a Free Version

You’ll be happy to know that MailerCloud comes with a free version but also a paid version with a free trial. With that in mind, you can’t really go wrong with it.

With the free version, you get up to 1,000 contacts and the ability to send up to 12,000 emails per monthThe paid plans start at $10 per month for 1,000 contacts and an unlimited amount of emails to send each month. The prices go up as you add more contacts to your list. For reference, 10,000 contacts would cost $35 per month, and 200,000 contacts $660 per month.

Additionally, if you choose the annual plan over the monthly plan, you get 30% off on all prices. There is also an enterprise plan if you plan to have over 600,000 contacts, for which you will need to get in touch with a sales representative.

Mailercloud has Great Customer Service

While we didn’t find any fancy extras, MailerCloud seems to have a good reputation. Most of the reviews we found shared about a very intuitive service and great customer support. Talking of which, you can get in touch with customer support through emails. They also propose on their website an extensive list of guides and tutorials to help you make the most out of the tool.

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