What is Litmus?
Litmus provides the leading email personalization, optimization, and collaboration software so marketers can get the best ROI from their email marketing. From pre-send campaign development, testing, and AI-driven content recommendations through Litmus Personalize, powered by Kickdynamic, to post-send insights for future content optimization, Litmus’ suite of solutions improve marketing performance and boost customer engagement. With the ability to efficiently build, test, and collaborate on large volumes of emails, while simultaneously creating highly personalized email experiences at scale, marketers can effectively drive conversions and revenue. With offices in Boston, San Mateo, and London and backed by Spectrum Equity, Litmus is used by major global brands across every industry, including 80% of the Fortune 100, the top 10 retailers, 9 of the top 10 eCommerce brands, and U.S. banks, and 23 of the top 25 U.S. advertising agencies.
About Litmus
Build, edit, and instantly preview your emails across 90+ clients. Plus, utilize integrations with popular email platforms to speed production and reduce errors. Catch broken links, images, and tracking, as well as test campaign load time, scan your subject line for improvements, and more with a simple, automated check. Quickly identify potential issues preventing your email from being delivered, and use actionable in-product advice to fix them.
What do you like best about Litmus?
The two most helpful features on Litmus are Previews and QA and Analytics. They both provide valuable insight into our email marketing initiatives for the quality of our email designs and user engagements across all digital devices. Not related to the platform, but Litmus’s email newsletters are extremely valuable. I open every email from Litmus! These guys are doing it right!Review collected by and hosted on G2.com.
What do you dislike about Litmus?
Litmus can do much better with its Accessibility feature. For example, the screenreader is pointless. I don’t use it as it needs a major upgrade.
The first Alt text for image path always says missing although it never is. Might be a bug that Litmus needs to address.Review collected by and hosted on G2.com.
What problems is Litmus solving and how is that benefiting you?
Litmus is so crucial for our email marketing programs. Not only does it help us preview our email templates across all devices but the analytics feature allows us to track metrics our email marketing and marketing automation platforms don’t support. For example, Read, Skim read, and Glanced rates. Reading environments, top email clients, and Dark Mode usage.
Pros
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“Overall I have had great success learning how to get the most out of Litmus and I would recommend for just about any marketing and design group.”
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“The expanding functionality. We have made great use of the features Litmus has added such as the deliverability/spam testing and content review.”
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“My teams use Litmus daily for creative routing, spam testing, and rendering tests. I am very pleased and would certainly recommend it.”
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“Helps in designing and testing email campaigns. The rich features and wide capabilities make it a perfect product for this domain.”
Cons
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“Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses.”
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“Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature. No notification system for when campaign approvals are finished.”
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“Cost, the cost is very high and it is vary hard to justify the cost to other people in the organization.”
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“We had awful metrics for our email campaigns and used litmus to increase those in only a few short weeks.”
What is Litmus and how does it work?
Litmus is an intuitive email marketing tool that aims to help marketers perform at their best. The platform offers a variety of simple-to-use tools, that a team needs to create high-converting emails and get the best out of their marketing strategies. With Litmus, teams get to discuss, remark and consolidate feedback in one place. Moreover, they can also streamline dozens of time-consuming pre-send chores into a single, automated checklist. The software also helps users to continue subject lines check, run spam tests, and even preview emails on more than 90 apps. Overall, the software helps businesses to improve their personalisation and segmentation facilities in real-time. They can apply insights accordingly, generate emails with high conversion rates and eliminate manual proceedings by integrating ESP. Companies working with Litmus also get access to active integration facilities with Chrome, Slack, Trello, HubSpot, SAP and OneDrive.