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ACTITO Pricing, Alternatives & More 2022

Jun 3, 2022

Actito Overview

Actito Reviews 2022 | Software Reviews

Actito is a SaaS marketing automation company founded in 2000. Back then, the three founders thought it would be a good idea to bridge the gap between brands and consumers. So they started building the software that marketers now love. Actito helps to personalize the interactions by the second, with hundreds, thousands, even millions of customers worldwide. Actito targets mid to large companies wanting to run all their marketing activities from one easy-to-use platform.

All the customer data collected is centralized and consolidated onto a Customer Data Platform and made available to tailor, target and personalize right-time messages through main marketing channels – namely email, mobile and web. Actito also provides tools for customer life-cycle marketing, deploying acquisition, loyalty and cross-selling, enabling agile marketers to develop objectives and specifications of their marketing campaigns, thereby helping them in tracking the outcomes.

Actito features include building an actionable data model, marketing campaigns, dashboards and campaign reports, customer engagement, engaging via the right channel, customers based on their behavior and real-time data, adapt marketing strategy to maximize ROI and more.

Actito offers full compliance with Europe’s latest general data protection regulations (GDPR), leaving marketers free to focus on building lasting and profitable customer relationships. It runs its European operations from its headquarters in Belgium and also has offices in France and The Netherlands. Actito is also present in North America with an office in Canada. More than 250 clients use the platform worldwide including ABB, Friesland Campina, Biocodex, ARTE, WWF and KIA.

What is Actito?

Actito Reviews 2022: Details, Pricing, & Features | G2

Actito is a SaaS marketing automation company founded in 2000. Back then, the three founders wanted to bridge the gap between brands and consumers. So they started building the software that marketers now love. With Actito, you can personalize your interactions by the second, with hundreds, thousands, even millions of customers worldwide. Actito targets mid to large companies who want to run all their marketing activities from one easy-to-use platform. All the customer data you are collecting is centralized and consolidated onto a Customer Data Platform and made available to tailor, target and personalize right-time messages through main marketing channels – namely email, mobile and web.

Actito offers full compliance with Europe’s latest general data protection regulations (GDPR), leaving marketers free to focus on building lasting and profitable customer relationships. Actito runs its European operations from its headquarters in Belgium, and also has offices in France and The Netherlands. Actito is also present in North America with an office in Canada. More than 250 clients use the platform worldwide including ABB, Friesland Campina, Biocodex, ARTE, WWF and KIA.

About ACTITO

You don’t need to know code to build highly personalized customer journeys. Actito was built for marketers who have a lot of customer data available, but haven’t found a way to access it in an actionable manner. This platform is perfect for B2C marketers who realize that you get more ROI from activating existing customers than chasing new ones. Its flexibility makes it a great fit for retail, travel and leisure, financial services, media companies,… that want to give their own twist to overused tactics in their sector. Thanks to it’s intuitive drag-and-drop interfaces, no-code modules and dedicated support, marketers do not have to rely on IT anymore to build impactful campaigns that drive significant ROI. Better yet, Actito is the perfect solution for marketing teams that have reached the limits of their emailing software and are ready to take their customer experience to a level that can compete with any enterprise-level marketing automation software in the market today.

What do you like best about Actito?

ACTITO info and compare Marketing Automation and CRM software

ACTITO helps us send transactional, triggered, scenarized, and also do mass mailing emails. Additionally, it is a strong tool with numerous connection plugs, including RSS feeds, webhooks, APIs, and web services. Our international editors can easily and quickly create and publish their e-mailing campaigns once everything is set up. We appreciate how simple it is to create targeting, how quickly campaigns can be set up, and how easy it is to adapt templates without having any prior knowledge of HTML. We also value the Actito team’s constant promptness and expertise in providing support in the event of difficulties.Review collected by and hosted on G2.com.

What do you dislike about Actito?

Due to the extremely constrained template platform and the lack of control over image sizes, padding setups, etc., designers have little design possibilities. Hence an improvement ought to be done on the templates.Review collected by and hosted on G2.com.

What problems is Actito solving and how is that benefiting you?

The marketing and lead creation for my company heavily relies on database management. I can precisely segment the profiles in my database using Actito, ensuring that I push the appropriate material to the appropriate customers. I frequently employ automated situations. My life is so much simpler now that this feature exists! It’s fairly simple to configure, and after you’re done, all you have to do is sit back and let the software do the work. You can always discover an email scenario that meets your demands because we can automatically send emails depending on a wide range of variables.

Actito Reviews 2022: Details, Pricing, & Features | G2

Pros

  • “Super simple yet powerful marketing automation.”
  • “And we highly appreciate the always prompt and competent support of the Actito team in case of any challenges or troubles.”
  • “We like the easy way to create targeting, the time to set-up campaigns is very fast and to adapt templates without the need of html knowledge is great.”
  • “In the last platform we used in our company we had such a limit amount of possibilities that our e-mail started looking like the same.”

Cons

  • “It could be more intuitive. Also, it’s a bit basic (not a lot of advanced features and no AI integration).”
  • “The difficulty is bigger in the setup of the databases. I do think that some aspects could be made easier, they seem a little too difficulty with no purpose.”
  • “The templates platform is very limited, with limited HTML knowledge getting stuck with no control over image sizes, padding set ups etc means that design options are limited.”

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