What is Lead Liaison?
What do you like best about Lead Liaison?
LeadLiaison is an extraordinary programming answer for our Marketing and Sales groups. The UI is incredible and is not difficult to utilize and explore. LeadLiaison has given us extraordinary understanding into the web excursions and practices of our guests and possibilities past the typical examination. It has upgraded and worked on our current Marketing and Sales stack.
I likewise can’t say enough regarding the help and backing from the LeadLiaison group. With such countless items in the commercial center, it can frequently be individuals that have an effect, and I have been intrigued with everybody I have worked with at LL. Likewise, their internet based assistance assets and independent preparation choices are great.Review collected by and hosted on G2.com.
What do you dislike about Lead Liaison?
There isn’t anything I disdain about utilizing this product.No visual stream outline of the MA yet that doesnt remove any of the usefulness. It was a novel, new thing to become acclimated toReview collected by and hosted on G2.com.
What problems is Lead Liaison solving and how is that benefiting you?
More prominent promoting understanding to our web traffic. Superb client venture planning and purchase motioning for Sales. Understanding web conduct of both existing clients and business possibilities.
Pros
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“A powerful tool – it’s helped us better manage our lead flow and adopt a more account-based approach to our marketing efforts.”
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“In addition, I like that the email feature is more robust that the previous program I was using like the ability to see which words may trigger the email to be sent to the recipient’s spam folder.”
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“I can score my leads almost exactly how I want to. That’s a really big deal for us, as it helps manage the quality of what we’re sending to our sales team.”
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“My favorite part of this software is how easy it is to track everything. I love how it gives our prospects a score for what they click in our emails or how often.”
Cons
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“There was no need to batch groups of customers. Any time a customer was added to a workflow the automated actions would immediately be applied at the predefined schedule based on their inclusion date.”
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“Ultimately it failed for us because we were unable to break ties with our existing workflows due to many legitimate reasons.”
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“Working with multiple people at an office makes this a little difficult to fill out.”
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“The amount of site visitors that you can see on one page is limited.”
Lead Liaison Benefits
Lead Liaison offers two separate solutions, visitor tracking and marketing automation. The company is rolling out additional products as well. Its marketing automation platform does not have separate versions, making it easy to license. Lead Liaison offers advanced nurturing and segmentation capability along with unique features such as content creation. Companies can benefit Lead Liaison’s go-to marketing strategy as they can start off with visitor tracking only and then grow into an automation platform. The vendor also provides a helping hand with the process of creating marketing content.
Lead Liaison Features
- 1:1 email tracking
- Configuration wizard for CRM integration
- Content creation
- Database segmentation
- Digital profiling
- Email marketing
- Landing pages and web forms
- Lead distribution
- Lead generation
- Lead nurturing
- Lead qualification
- Marketing analytics
- Online and mobile accessibility
- Sales and CRM integration
- Social engagement
- Video marketing
What Problems Will Lead Liaison Solve?
1. Companies want to distribute leads coming in from a webform: Lead Liaison helps companies distribute leads based on different criteria to reps using performance-based distribution, round robin, or direct methods. Companies can also immediately respond to form submissions and wrap an entire business workflow around it.
2. Companies have no insight into what goes on in their website: Lead Liaision’s visitor tracking solution opens up that black box that is their website. It reveals businesses and people visiting the site. The platform tracks all of their online behavior to build a buyer persona. Sales has much more insight into who is interested, when they are interested, and what they are interested in.
3. Companies struggle sending relevant communication: Lead Liaison offers advanced lead nurturing to help companies segment their database based on social, demographic, and behavioral criteria. Instead of blasting out email communications, companies can get very targeted and send highly relevant communication.