What is Listrak?
About Listrak
Pros
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“The thing I like the most about Listrak is the ease in using the software. I love the flexibility it provides, and I am a fan of the heat maps.”
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“By Listrak platform we can extract some of the terrific customer’s behavior and their data to know about our customers’ needs and their future and past thinking’s about our company.”
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“Best marketing and email service provider platform.”
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“It gives us a dedicated account manager which helps us to manage all the mails perfectly and we can work on it easily.”
Cons
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“Dive in head first, and watch your business grow. Seriously, no puffery here.”
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“Not a lot of value is included with the Listrak license–they try to charge you a separate license and implementation fee for many basic features. Poor after purchase support and guidance.”
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“I really can’t think of anything negative to say about Listrak at all.”
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“When we are working on Listrak’s then we have a failure to change the designs between desktop area and mobile.”
Listrak features
Main features of Listrak are:
- Content Personalization
- Retail Solutions and Campaigns
- Reporting and Analytics
- Cross-Channel Orchestration
Listrak Benefits
The main benefits of Listrak are its various communication channels, comprehensive features, intuitive user interface, and flexibility. Here are the details:
Listrak allows users to reach their target audiences using different avenues of communication. Most applications of the same kind only allow for email marketing but Listrak begs to differ. It offers a more comprehensive service allowing users to automate their marketing campaigns through a coordinated approach using different channels. Users enjoy this as the platform allows them to use an integrated approach incorporating social channels as well as mobile channels to their traditional email marketing campaign. This enables them to have a better range and scope at targeting customers.
Listrak’s user interface is very intuitive. It is designed to help users plan, set, and launch marketing campaigns and materials with ease. It allows for different configurations affording users more flexibility. They, can, therefore, personalize marketing messages and media more to create better user experiences.
What is Listrak and how does it work?
Listrak is the industry’s leading cross-channel marketing platform that delivers results for 1,000+ retailers by providing best-in-class SMS, behavioural marketing, email, cross-channel orchestration, customer insight solutions, and predictive analytics. All of these drive customer engagement, loyalty, and revenue. Further, with Listrak, businesses can deliver seamless, cross-channel, personalised interactions and teams can send messages at the right time precisely. To maximise lifetime value, customer engagement, and revenue, Listrak sends messages to the right combination of channels and devices. From cross-channel orchestration, predictive personalisation, customer insights, and foundational marketing, to segmentation & personalisation, and behavioural triggers, Listrak is an all-rounder. Listrak’s client success teams are praised for being outstanding and responsive. They are a company’s trusted partner, natural extension, and active collaborator of in-house teams, assisting the latter in executing growth initiatives and exceeding objectives. It delivers an exponential increase in results over previous efforts, providing about 21% gains in eCommerce revenue.