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What is Braze?

Braze Reviews 2022 | Software Reviews

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester’s 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine’s Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, Tokyo, and Berlin. Learn more at

About Braze

Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. We empower brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime value, and ROI. Teams use Braze to deliver highly personalized messaging experiences that span across channels, platforms, and devices. Braze offers companies in various industries a platform, which enables them to maintain and optimize their customer relationships. To do this, Braze uses campaigns spanning numerous channels and offers custom experiences for potential and existing customers. Thus, by presenting statistical analyses of performance, Braze aims to increase transactions as well as customer loyalty, and thus, enable companies to continuously optimize their customer relationships.

What do you like best about Braze?

Braze has a great UI and is definitely user friendly. When it comes to setting up canvas’s and campaigns it’s really great! They also have a great help center.

What do you dislike about Braze?

I can think of a few small things that make using Braze a bit challenging. Staging and Production don’t sync, so if you test in staging, you have to recreate everything all over again in prod. It would be great if there was a copy-over button. Also, when it comes to attaching templates to campaigns, they are entirely separate. If you update a template, you have to go and reattach it to the campaign; it would be nice if when a template was updated, the campaign was automatically updated as well. In addition, I wish there was a feature that would auto-save all your template, campaign, canvas and segment work every minute or 30 seconds. If you forget to hit save, you will lose all your work.

What problems is Braze solving and how is that benefiting you?

Braze simplifies the user journey with their canvas flow feature. It’s so easy to use and includes so many options on how to actually use it. It’s a great feature!

Braze Review: The Platform You Need - CX Today


  • “The ability to create segments and target specific users is super useful. Tricking the results of campaigns is also straight forward and pretty advanced.”
  • “It also has a pretty comprehensive documentation and short courses and video materials that you can use to get a better understanding of its possibilities.”
  • “Nimble and effective for a variety of marketing needs.”
  • “Braze is a fantastic tool for creating agile marketing campaigns in your apps without necessarily needing dev help.”


  • “Spacing and font sizes become distorted if you dont work directly within the template guidelines. Connected content is difficult to edit if you don’t have engineering support.”
  • “The Android SDK sometimes crashes, and they don’t give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.”
  • “You don’t want too much data or you’ll hit your limits, and you don’t want unneeded anonymous users or you’ll be charged for those.”
  • “A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing” connected properly.”

Our solution

App Review : Braze - Introduction, Features, and How to Use - Whizsky

Using Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. The human being on the receiving end of brand experiences is at the heart of what Braze does.

Canvas, Braze’s proprietary, no-code visual development environment, empowers marketers to easily build, operate, and understand the real-time results of personalized multichannel campaigns. With Canvas, brand marketers can bring their data to life, creating multi-step, cross-channel customer journeys with limited technical training. Through this platform, Braze is able to empower marketing experts to quickly build effective campaigns that would otherwise require the expensive time of software engineering teams and the long delays associated with heavyweight software releases.

Our customers

Braze serves hundreds of innovative brands across a variety of industries—including FinTech, Health & Wellness, Retail & eCommerce, Media & Entertainment, and On-Demand Services—some of whom already have millions of users. What these companies have in common is a passion for delivering a world-class customer experience across every customer touchpoint. With offices in NYC, SF, Chicago, Austin, London, Berlin, Singapore, and Tokyo, Braze partners with businesses all over the world. 

Braze Jobs and Careers

Braze lists available jobs and positions here with openings in their offices in New York, San Francisco, and London across roles in Marketing, Design, Engineering, G&A and Sales.

5 Interesting Learnings from Braze at $260,000,000 in ARR | SaaStr

Braze Services

  • Cross-channel engagement
  • Campaign/journey orchestration
  • Campaign optimization
  • Dynamic segmentation
  • Personalization
  • Reporting & analytics
  • Push notifications
  • In-app messages
  • Email
  • SMS
  • Content Cards

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