What is Personyze?
Pros
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“I really love the system and the team at Personyze. I found it initially two years ago when my web designer recommended it.”
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“Great Platform to help businesses offer a customer-centric approach.”
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“The support from the Personyze team is superb – nothing is too much trouble and the willingness to help is simply awesome.”
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“One of the best addtions that I purchased for my online store – worth every penny, full of features and most importantly great prompt support from [SENSITIVE CONTENT HIDDEN.”
Cons
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“The settings can be a bit confusing but it is early in the learning curve.”
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“Features needing to get added to templates adhoc (ex no close button on a popup), campaigns “accidentally going live” when still in draft mode.”
Breakdown of core features
Targeting engine
The solution allows businesses to segment visitors based on any known variables. It has many targeting rules by default and offers infinite possibilities when used with CRM/third-party data.
Recommendation engine
Using a combination of crowd data plus individual interaction data, Personyze uses an algorithmic engine to show product or content recommendations with any display design, anywhere on the site, in emails, or apps.
Content editing
The platform can edit any aspect of a website, including text to design. It can also remove entire page elements and change links. Users can insert known variables about the visitor such as name or company name into the site content.
Content adding
Personyze enables organizations to add new content to the website, such as targeted popups, banners or forms, recommendation widgets, countdowns, or any HTML/CSS/JS content.
Pricing
- Low-end
Personyze product overview
Personyze is a comprehensive personalization platform that allows businesses to create highly-tailored experiences across the digital funnel. It creates a global profile for each visitor from over 70 variables tracked by default, such as behavior on the site, location, weather, and referral, as well as any external data from CRM or other third-party databases. The platform uses a targeting and recommendation engine with numerous content tools to create any personalized experience across websites, emails, and apps using all the available information about each visitor. Personyze uses machine learning and behavioral targeting to deliver dynamic cross-channel experiences that engage and convert. Personyze has turnkey integrations with many popular platforms (listed below) but also has methods of integrating with virtually any data source via API, feed synchronization, SFTP, or others.