Captavi Overview
Captavi is an all-in-one digital marketing automation platform that helps organizations manage all inbound and outbound marketing efforts while building lasting relationships, developing repeat business, and fostering referral contacts. It acquires and retains customers with integrated digital marketing and seamless CRM.
Captavi enables users to automate their digital marketing campaigns including email, landing pages, blog posts, web content, press releases, and events. It helps convert leads and referrals with ongoing personalized and value-based communication delivery across various channels and devices including web, mobile, email, trade show kiosks, and tablets. It increases web traffic with content marketing by enabling individuals to share content with their community of coworkers, groups, and friends.
The primary features of Captavi include increasing web traffic with content marketing, responding quickly to sales apps with real-time email analytics, segment and build lists by persona, and communicating in multi-channels with consistent branding. Its integrated online marketing platform combines a CMS (web content management system), CRM (customer relationship management), an email marketing system, and online event registration.
What is Captavi Platform?
Best For
About Captavi Platform
Captavi Platform Description
Captavi is fun and easy to use. It helps marketers and their clients build web traffic, increase response rates and generate more qualified leads. Captavi believes that the platform doesn’t require extensive implementation like other similar software. The intuitive interface allows you to quickly create projects using all the features such as Activity & News Feeds, Event Calendars, Internal Blogs, Group Collaboration Tools, etc.
Captavi Platform Key Feature
- Mobile content management
- CRM
- Email marketing templates ready-to-use
- Event registration
- Digital asset management
- Post directly to Twitter, LinkedIn, Pinterest and Facebook
- Built-in traffic optimizers to increase organic search engine rankings
- CMS multi-site management
- Web traffic analytics
Pros
-
“One of the best experiences on the market today, easy to deploy , understand and most of all.”
-
“The staff and team are very professional and aim to please and get things done correctly the first time and are great about sharing ideas of what they feel will be the best way to tackle the project.”
-
“They are constantly improving platforms in response to customers needs and really strive to create a seamless and easy workflow for all projects.”
-
“Lead generation and marketing automation are the two strong areas of Captavi platform and it does these with the best results.”
Cons
-
“The only complaint is that there are so many functions all over the place that it can be a little overwhelming and hard to find things sometimes.”
-
“I do not have an IT background so sometimes the technical aspects are a bit confusing for me.”
-
“More modules and tracking points should be introduced to get a 360 degree view of the marketing plan. Some missing features are of critical value.”