Mailmunch Reviews 2022: Details, Pricing, & Features

Mailmunch Review Summary

Mailmunch was founded by Adeel Raza in 2015. Today, Mailmunch is used by over 100,000 businesses. Mailmunch is primarily used by B2B businesses, and about 80% of Mailmunch customers are SMBs.

Mailmunch offers solid lead generation features for small businesses. You can quickly create and embed lead capture forms into your website. Mailmunch includes over 500 form templates for several different form types, such as popups and banners.

Mailmunch can also be used for email marketing. However, Mailmunch’s email marketing features are very limited compared to standalone email marketing systems like Mailchimp and Campaign Monitor. For example, you can’t create complex drip campaigns with Mailmunch, and its segmentation tools are less sophisticated than most competitors. Also, Mailmunch does not include A/B testing for email marketing campaigns.

Mailmunch offers different pricing options for its lead capture tools and email marketing platform. Mailmunch’s lead capture plans start at $6.99 per month. Mailmunch’s email marketing plans also start at $6.99 per month, and increase depending on your number of contacts. While basic, Mailmunch’s email marketing tools are far more affordable than many other email marketing solutions.

Mailmunch Pricing & Cost

Mailmunch offers different pricing options for its lead capture tools and email marketing platform. Mailmunch’s lead capture plans start at $6.99 per month. Mailmunch’s email marketing plans also start at $6.99 per month, and increase depending on your number of contacts. Mailmunch enforces an email send limit of 2 emails per week per subscriber.

Mailmunch Features

Below, we’ll discuss Mailmunch’s key features. We include product screenshots to give you a sense of this solution’s interface and usability.

Dashboard

When you first log into Mailmunch, you will be directed to the dashboard. The dashboard helps keep important KPIs top of mind, and monitor campaign performance.

Data Integration and Storage

You can use Mailmunch to collect and store data about your customers. Below, we explore Mailmunch’s data fields and offer an overview of importing customers and data.

Data Fields

Contact information that you collect and store in Mailmunch is organized into data fields. You use these data fields to segment your lists in order to send better targeted communications.

Mailmunch includes several default data fields that are commonly used, such as name, email address, and phone number. You can also create an unlimited number of custom data fields to collect additional information relevant to your business, such as company name, website url, and zip code.

Importing Customers and Data into Mailmunch

You can import data through a variety of ways in Mailmunch. Below, we highlight some of the primary methods of data collection.

Segmentation

Mailmunch’s platform includes segmentation tools that you can use to create segments of customers using the data that’s stored in the system. Using segments is a best practice to increase the relevancy of your emails, and save cost by reducing send volume.

Mailmunch’s segmentation tools are more limited than many of its competitors. It does not include and/or segmentation logic, and includes less segmentation conditions and operators than many standalone email marketing solutions.

Segmentation in Mailmunch relies on a series of filters that you can use to include or exclude portions of your subscribers. Some of the segmentation filters in Mailmunch include:

Drag-and-drop Builder

Mailmunch includes a drag-and-drop builder that helps you craft emails, forms, and popups. In general, the drag-and-drop builder is very easy to use. You can quickly add and arrange different types of content blocks, such as text, images, and video. Mailmunch includes a basic preview tool that allows you to test your email designs for mobile and desktop.

A/B Testing

Mailmunch has an A/B testing tool that you can use to optimize your lead capture forms. Currently, Mailmunch does not include A/B testing for email marketing campaigns.

You can create multiple variations of a lead capture form, and compare how each form performs against each other. Metrics you can track to determine a winner include:

Drip Campaigns

Mailmunch allows you to create drip campaigns that send a series of automated messages to contacts. Mailmunch’s automation capabilities are far more limited than many standalone email marketing solutions.

Mailmunch allows you to create a drip sequence and an automated welcome email series. You can configure the order in which you want your emails sent, and set timed delays between each email send.

You can’t create complex drip campaigns in Mailmunch. This solution does not allow you to add branching points into a drip campaign, which limits your ability to create a more personalized and targeted customer journey.

Also, drip sequences and automated welcome emails automatically start once a new subscriber subscribes to your list. Currently, Mailmunch does not support any other type of trigger that starts a campaign.

Deliverability

You should choose an email system that gets a high percentage of your emails into recipient inboxes. In the email world, this is known as deliverability.

There are several best practices that email systems should follow to increase your deliverability. As you can see below, it follows the best practices.

Analytics and Reporting

As mentioned earlier, Mailmunch includes a dashboard to help you track KPIs and monitor the performance of your campaigns. Mailmunch also includes several charts that visualize performance data. Here are the charts included in Mailmunch.

Integrations

Mailmunch directly integrates with 50 different third-party platforms which is less than many of its competitors. You can use Zapier to connect Mailmunch to additional solutions, but that will be an extra monthly cost. Below are some of Mailmunch’s integrations.

Mailmunch Alternatives & Competitors

Mailmunch competes with a variety of email marketing and marketing automation solutions that offer similar functionality. The best choice for you will depend on your budget and feature preferences.

Mailmunch’s top competitors are:

Is Mailmunch Right For You?

Mailmunch is a lead generation and email marketing platform used by more than 100,000 businesses. Mailmunch’s core offering is lead capture, but has grown to include other tools like landing pages and email marketing. Mailmunch is primarily used by B2B businesses, and about 80% of Mailmunch customers are SMBs.

Pros

• “Overall – I love it and would recommend it – it’s great.”
• “Sure, there are premium features I would love to have access to, like file downloads, but I’m not ready to purchase a plan. That said, what I get for free is great and works for me right now.”
• “Good option for getting started with Email Marketing.”
• “Great free lead generation form creating platform.”