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About Mailchimp Overview

Mailchimp Review | PCMag

Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

What is Intuit Mailchimp?

Mailchimp is an Email and Marketing Automations platform for growing businesses. We empower millions of customers around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp’s marketing platform allows our customers to get online and start selling, connect with and grow their audience, and confidently create effective multichannel marketing campaigns across email, social media, landing pages, ads, websites, and more—all from one place. More than 12 Million businesses —from community organizations to Fortune 100 companies—trust Mailchimp to help them connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

MailChimp is often the first email newsletter tool that springs to mind, possibly because they have great marketing and a charming monkey-fied aesthetic. But I guess I’m not the only one, as they, apparently, have over 14K people signing up to their platform every day!

You might have checked out the Mailchimp reviews offered by users online, and whilst they are pretty positive, they may not give you the whole picture. Our review of Mailchimp is based on a methodical approach and uses our practical experience and knowledge of dozens of other simple and advanced marketing automation tools. So what do you need to know?

Mailchimp Reviews, Ratings & Features 2022 | Gartner Peer Insights

Where MailChimp stands out

Mailchimp offer a free plan, which gives you access to most of the available tools, including their built-in CRM. This is particularly good news for personal and small business users. The downside is that the subscriber and sending allowance have gone down significantly recently, but more on that below.

If you’re an SMB looking for an all-in-one solution, then this could be just what you need. They also have pay-as-you-go options, which work out to be cheaper for low-volume clients, whilst also giving you some included extras such as automation and integration options.

But where is MailChimp heading in the future?

A recent development is that MailChimp has been bought for the sum of $12 billion in cash and stocks by financial software company Intuit. We looked into this company’s history and saw that it has spent millions of dollars lobbying to make sure that solutions for free and easy tax filing in the US are not made a reality. This new acquirement has already affected the price plans. Mailchimp used to offer a much more generous free plan. Now users are limited to a maximum of 500 contacts, whereas previously it was 2000. We wonder whether this will continue to affect MailChimp’s operations, pricing,- and overall product in the near future.


  • “We are having an amazing experience with it and will suggest you as well, because they offer excellent paid plans with depend on your subscribers.”
  • “All in all, Mailchimp is an amazing solution that just keeps on giving. I would highly recommend automating your marketing through them.”
  • “Our audience has loved our transition to Mailchimp (especially better formatted email on mobile) and our email senders have loved the transition too.”
  • “With MailChimp the marketing team can work on emails they like to go with in-house with help of a designer and iterate which is a big win.”

  • “You are restricted to specific designs and formats only, which can be a little frustrating when your business doesn’t match those categories.”
  • “But there is a problem, when I wanted to link any picture or a sentence with a new window that is available online, I couldn’t get where to I do.”
  • “They have a really strange billing system that is designed in such a way that it sucks money out of you.”
  • “I don’t like the merge tags functionality. Almost always it ends up not working and it looks awkward and embarrasses in front of your customers.”

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