What is Twilio SendGrid?
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.
SendGrid has strong analytics and personalization features plus a great email editor, but it lacks the advanced segmentation features of other email marketing solutions. It’s an easy-to-use solution, but its navigation needs to be reorganized to improve usability.
Who is SendGrid for?
There’s no doubt that SendGrid goes above and beyond when it comes to email deliverability, which makes it perfect for marketers who want to focus on this aspect, or who have a problem with landing in spam folders. SendGrid is also hot on integrations, offering a separate API service that uses webhooks to ensure seamless data flow between different solutions.
However, if you’re looking for an overall email marketing solution, SendGrid may not fit the bill, as it is lacking in areas such as segmentation and automation. It’s not the right option for marketers looking to create highly tailored and complex campaigns.
SendGrid’s features are a mixed bag. The email deliverability capabilities, its analytics and reporting functionality, and the email editor are excellent, but the contact management, segmentation, and autoresponder features are limited.
“Great functionalities and way too good email delivery results. Tracking of Emails is diverse and helps get a great insight into various metrics.”
“It was pretty easy to set up and it helps a lot with our delivery. It’s nice to be able to see what’s bounced and what’s still good.”
“We liked the fact that we could start with a free tier and when we grew and knew we had a good business transform our account to a PRO plan.”
“A good tool that helps in development of mail servers to test you email templates easily.”
“When you have problems with their platform suddenly stop working (we stop getting emails for 2FA, pass reset, etc in a few days and delivery rate dropped below 20%).”
“What is worse is that my customers discovered that every email they had that had a link in it, had the link rewritten to be a Sendgrid redirect URL.”
“The customer support was the worst I have ever experienced.”
“It took us a while to realize how bad the deliverability issues had gotten. I would suggest avoiding SendGrid at all costs, as we found it to be a most expensive mistake.”
SendGrid’s free plan allows you to send up to 6,000 emails each month to up to 2,000 contacts. The free plan only allows you to create one signup form and doesn’t provide live chat or phone support, but it does include automations and segmentation.
SendGrid has two paid plans. The Basic plan starts at $15 per month and allows you to send up to 15,000 emails per month to up to 5,000 contacts. It doesn’t include automations. The Advanced plan starts at $60 per month and allows you to send up to 50,000 emails per month to up to 10,000 contacts.