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What is Act-On?

Act-On Reviews 2022: Details, Pricing, & Features | G2

Act-On, the world’s leading growth marketing automation platform, is built by marketers for marketers. Out platform is designed to deliver adaptable, scalable, and evolving marketing automation for marketers and teams of all sizes, industries, and growth projections. Best of all, Act-On is easy to implement, highly configurable to your needs, and supported by the best and customer services team in the industry.

Take our interactive product tour: Act-On empowers marketers to:

• Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers.

• Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions.

•Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include

: •Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing.


  • “The ease of designing these eblasts is fairly simple which makes it an easy platform to learn and use.”
  • “Shows you even how much a google ads keyword produced for the company, which is pretty cool. Aside from that, it has lots of features, and I truly recommend a demo, to discover all it can do.”
  • “It’s been a great tool but because we couldn’t utilize all the features internally, we had to hire a consultant.”
  • “This is a very robust email marketing program with marketing automation capabilities.”


  • “This was disappointing and one of the reasons we bought it. No improvements have been made recently.”
  • “Trying to get out of the contract since we could not make use of their useless system, got is into collection and we had to pay the entire contract.”
  • “Roughly a year into our service, the experience began to decline, in several aspects. Several of Act-On’s IP addresses became gray listed, due to abuse from a few users.”
  • “They should at least notify customers of upcoming renewals. We had stopped using the software as months before and forgot about it until we starting seeing $ charges to the company.”

Act-On Software Top Industry Rankings for Marketing Automation

About Act-On

Connect and streamline multiple marketing tactics to create dynamic engagement strategies through our marketing automation platform. Build a communications flow with ease using our automated marketing program designer, with drag-and-drop functionality to help you create an engaging experience for your customers. Act-On’s marketing automation programs help you plan, execute, and measure your communications strategies while targeting your ideal buyers with targeted, personalized messaging.

Benefits and Insights

Why use Act-On?

Key differentiators & advantages of Act-On

  • Make Sense of Digital Breadcrumbs: Better track and score campaigns with this piece of software. This tool helps marketers attain a high-level overview of their campaigns and enterprises.
  • Inbound Marketing: Act-On provides support for inbound marketing techniques, enabling users to organically and dynamically pull in leads from across channels.
  • Outbound Marketing: Automated campaigns, lead scoring and list management are built into the software to support outbound marketing techniques and conversion tracking.
  • Sales Effectiveness: The software helps to unify sales and marketing teams effectively by providing a sales-funnel overview and campaign attribution, assisting users in scoring their leads.

Industry Expertise

Act-On serves a variety of industries across all fields. Major customers of Act-On include iCharts, IAMServices, VitalWare, the PGA, Progressive, Tower Federal Credit Union and more.

Key Features

  • CRM Integration: Act-On can integrate with SalesForce, Microsoft Dynamics, SugarCRM, NetSuite, Infor and Simpleview. Using any of these integrated CRMs, marketers can engage segmented contacts through targeted account activity.
  • Account-Based Marketing Automation: Account profiles provide an overview of accounts and buyer behaviors, giving users a clear picture of aggregate customer behavior.
  • Progressive Profiling: Collect information without making customers fill out a large number of forms. Adaptive forms, which present and collect information incrementally over time, help users gain valuable insights without being intrusive.
  • Targeted Email Automation: With easy-to-use templates, code-free interfaces and a diverse template catalog, users have access to a variety of content to push out through automated email campaigns. Act-On also integrates its analytics platform into its email outreach, letting users track open rates and measure success.
  • Report Sharing: The solution’s analytics platform can generate robust and interactive reports for users to easily share with decisionmakers.
  • Data Studio: This program comes equipped with an analytical engine called Data Studio, which can pull data from a variety of sources such as CSV, Excel, Amazon, Google and Microsoft Azure.
  • Social Media Engagement: Build brand awareness with automated social posting and metrics aggregation. Act-On’s content curation engine provides insights into content that can generate higher levels of engagement for a user’s business.

Strong customer reviews earn Act-On Software top industry rankings for  marketing automation in enterprise categories - Reveal The News


Some of the product limitations include:
  • Act-On does not provide an autosave option for drafts
  • The cloud-based solution does not contain strong landing page builder functionality. The landing pages and emails created within the software cannot be linked to a company’s Google Analytics page
  • Act-On offers limited reporting functionality
  • The solution has limited capability in terms of building forms for reviews and does not allow for customization of forms
  • Assembling email templates is a complicated process

Suite Support

Act-On provides many support options for users, including phone, training and ticket support. Support is divided up into three packages: silver, gold and platinum.
mail_outlineEmail: Act-On does not offer email support for its users.
phonePhone: Users can reach phone support at any time by calling +1 (877) 530-1555. Users of all support packages can receive phone support.
schoolTraining: For training, Act-On offers users self-service modules and e-learning solutions.
local_offerTickets: Users can create an account with Act-On and open a support ticket through the self-service portal.

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