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What is Dotdigital?

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Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. We harness the power of customer data, powering engagement, conversion, and loyalty for brands as they grow and scale. Customers love our easy-to-use platform that connects first-party data across the systems, surfacing powerful insights and automating predictive cross-channel messages.

Dotdigital’s 350+ employees serve mid-market and enterprise companies around the world and across industries. We aspire to inspire responsible marketing and are committed to sustainability, privacy & security. Dotdigital is proud to be the world’s first carbon-neutral, ISO14001, ISO 27701 & ISO27001 certified marketing automation platform.

About Dotdigital

dotdigital Engagement Cloud is a cloud-based email marketing solution designed for medium and large enterprise customers that offers email design, scheduling and campaign analytics within a suite. This solution offers contact management functionality that allows users to import, add and manage contacts and target them appropriately in email campaigns. Users can automate the process of email delivery using the email scheduler functionality. dotdigital Engagement Cloud also allows users to create customized automation programs for lifecycle marketing, multichannel marketing and repeat purchase targeting.
A key feature of dotdigital Engagement Cloud is the split testing module, which allows users to compare and arrive at the most responsive email campaign strategies by performing and tracking multiple trial campaigns. With the help of customized reports and dashboards to measure the key campaign metrics, users gain a complete view of their email marketing strategy and are better able to make decisions for improving their campaign conversion rates.

dotdigital Benefits

BenefitsThe main benefits of dotdigital are its easy-to-design emails, smart automation, and omnichannel marketing automation tools. For more information, check out its benefits below:

Easy-to-design emails

dotdigital’s EasyEditor has a drag-and-drop capability, making it easy for users to create, test and deliver emails. Various design options are available for you to customize it according to your campaign’s purpose or theme. This optimizes personalizing campaigns to match your intended recipient. The emails are intuitive as well. You can add images, videos and CTAs (call to actions) to boost engagement and conversion.

Smart automation

At the core of dotdigital is its intelligent automation builder. It manages lifecycle marketing so you can reach customers at every stage of their journey. Users don’t even have to spend time in preparing the automation as there are available pre-built templates by experts. You can also amplify its impact with personalized re-targeting.

Omnichannel marketing automation solution

dotdigital is packed with essential omnichannel marketing tools for marketers to deliver engaging experiences across channels. You can create cohesive and engaging campaigns for SMS, social media, email, mobile, and web to increase conversions and maximize opportunities. This way, you can improve engagements, whether for recovering lost leads or re-engaging lapsed subscribers.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Dotdigital Email Marketing App Reviews - Dotdigital Email Marketing  Feedback & Ratings

dotdigital Integrations

The following dotdigital integrations are currently offered by the vendor:

  • WooCommerce
  • Shopware
  • WisePops
  • Shopify Plus
  • BigCommerce
  • Salesforce
  • Yieldify
  • purple
  • Microsoft Dynamics
  • Magento
  • Zapier
  • Antavo
  • Klevu
  • BlueVenn
  • Nosto
  • MailshotMaker by Royal Mail
  • Leads Bridge
  • PieSync
  • LoyaltyLion
  • Sana Commerce
  • Commerce Cloud
  • JustUno


What is dotdigital and how does it work?

Dotdigital is an omnichannel marketing automation software, providing comprehensive marketing solutions for B2C, B2B and NFP marketers. As a widely trusted platform, its services are employed by a number of top organisations such as British Airways, Team GB (Olympics), Tottenham Hotspur, Macmillan Cancer Support, and such. This digital marketing platform comes equipped with a variety of exceptional features, enabling businesses to optimise their strategies and execution-related tasks in an efficient manner. It helps users fully automate all communication processes like SMS, email and more facilitating seamless interaction between departments. With segmentation, users can categorise their customers based on purchase behaviours, marketing preferences and demographics. Moreover, a fully customisable campaign promotion facility lets users send one-to-one omnichannel messages and content in real-time. Dotdigital and its data-driven marketing strategy are further empowered with several smart reporting options which let users extract relevant information facilitating better sales. Also, pre-built third-party integration facilities with Shopify plus, Microsoft Dynamics 365, BigCommerce and more enables seamless business process monitoring.

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