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What is Drip?

Drip Reviews 2022: Details, Pricing, & Features | G2

Drip is the email marketing automation platform for growing ecommerce brands who want to take their email marketing to the next level. Unleash the power of your ecommerce customer data and deliver perfectly personalized email marketing strategies that will grow your revenue—like targeting customers on what they buy, browse, and click across your store. Want to email people who bought a pair of shorts last summer? Or who viewed that hat that just went on sale? No problem! With Drip you can easily target the right audience using pre-built or custom segments that update in real-time. Thousands of ecommerce brands all over the globe use Drip to engage customers with pre-built playbooks – like welcome series, abandoned cart, and post-purchase emails.

Who is Drip For?

This review will look at both the strengths and weaknesses of Drip, as it relates to the development of the strategies discussed above. My goal is to help you learn if your business will be best off with Drip, or if you should continue looking at other email marketing options.

Does this describe you?

  • You have high levels of traffic
  • You have many different segments (types of people) of traffic
  • You’d like to use more advanced marketing techniques.

But if you only get a few hundred visitors per month, or just want a tool that sends out basic emails, you won’t be able to get the most out of Drip. Let’s get more specific now and look at the most remarkable features.

About Drip

Everything you know about the traditional marketing funnel is wrong. Not long ago, it was enough to convert a website visitor into a lead, turn that lead into a customer, and hope that customer would become a brand advocate, waxing lyrical about you on social media and third-party review sites. Drip is the world’s first direct-to-people platform that empowers community-driven brands to take direct ownership of each stage of their customer’s journey, from visitor to subscriber, subscriber to buyer, buyer to brand advocate—all within a simple but powerful, fully-unified dashboard. In today’s uncertain world, however, it’s a different story. For brand-focused marketers, it’s no longer enough to “convert” people; you have to delight them. When people feel delighted, they engage with a brand, and that’s when they “convert” and become part of the community you’re building. Drip is the world’s first direct-to-people platform that empowers community-driven brands to take direct ownership of each stage of their customer’s journey, from visitor to subscriber, subscriber to buyer, buyer to brand advocate—all within a simple but powerful, fully-unified dashboard. From its simple and intuitive drag-and-drop builder to its customizable, prebuilt email templates; hyper-specific rule engine to robust emails workflows, Drip is the number one platform for brands that see their audience not as subscribers on a list but as people who want to feel seen and recognized.
Drip Review: How is It Different? Is It Worth the Price?


  • “Their multichannel touchpoints help me to maximize the contact I have with clients and make sure I’m hitting them where they’ll actually see me.”
  • “From what I’ve sen, Drip is the best CRM for creating personalized marketing tracks and providing in-depth segmentation.”
  • “Drip is a good ecommerce email system, particularly for Magento.”
  • “It makes it super easy to find people inside of your account. I also really enjoy the workflows.”


  • “Expensive in the market when compared to other tools and it is burden for freelancers and early stage bloggers.”
  • “They completely lock you out of your account unless you pay the next month upfront.”
  • “This is the most frustrated or disappointed I think I have ever been with a technology provider, and I’ve used a lot of them over the years.”
  • “Bad support (can take 7 days to receive an answer, and they reply with another dumb answer rather than a solution).”

Drip pricing

Drip Review 2022: Where it shines (and where it's quite overrated)

So how much does Drip cost? Drip pricing is pretty straightforward. We’ve mentioned before that Drip is a great value for money. The reason why is that the amount you pay will depend on how many people there are on your email list.

That means there’s only one plan available. You get all of the features. There are no tiers that limit your experience.

The starting price is $39 per month. This lets you handle up to 2,500 contacts.

Regardless of how many contacts you enter, you’ll still receive the same benefits like unlimited email sends and account users, email support, access to the email builder tool and forms, A/B testing, automation, and reporting.

You can also create sub accounts for other websites you run. These help you keep costs down for multiple sites and keep projects separate.

With Drip, you can simply create a new sub account and those subscribers would be counted towards the limit on your main account.

There is a 14-day free trial offering that should give you a better idea of what Drip can do and if it’s right for you. Just note that the free trial does not include the SMS and MMS capabilities. You don’t have to enter your credit card information for the free trial.

Drip pros and cons

Here are the advantages and disadvantages of signing up for a Drip account.


  • Easy to use — Drip’s clean interface and drag-and-drop functionality make it a great option for anyone who’s never used an automation tool before.
  • Visual email builder — Create eye-catching emails that convert.
  • Advanced automation – Most email marketing providers offer stripped back automation but that isn’t the case with Drip.
  • Advanced reporting — With Drip’s reporting you will know exactly what is going on with your email marketing.
  • Plenty of integrations — With over 100 integrations, you can perform a lot of actions.
  • Flexible pricing — You only pay for what you need. You only need to upgrade when you grow your contacts.
  • Email segmentation — Use Drip’s powerful tagging functionality to segment your audience and send highly targeted emails.
  • Optional SMS marketing — Want to add SMS messages to your marketing stack? Drip now has this functionality too.
  • Basic form builder — Add basic opt-in forms to your website with Drip’s form builder.
  • Sub-accounts — Do you run multiple sites? You can create separate sub-accounts for each website without having to have multiple subscriptions.


  • Automation requires practice — Getting the automation feature to work perfectly will require some practice.
  • Expensive — Despite the flexible pricing, Drip is still relatively more expensive than other alternatives.

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