What is Mailgun?

Mailgun Features

The features are as follows:

#1) Email Deliverability Services

For companies sending 500,000 emails or more every month, Mailgun offers Deliverability Services to ensure the highest email deliverability possible. This involves creating a custom deliverability solution tailored to your specific business needs and includes a Technical Account Manager to provide ongoing support, email best practices, and troubleshooting in case something goes wrong.

#2) Email builder

You can build impressive emails with Mailjet’s email builder, which is part of Mailgun’s offering and thus grab your customers’ attention. You can create personalized emails for a targeted audience so as to get the maximum possible benefits.

#3) Advanced Email Analytics

Mailgun lets you know how your emails are performing through informative graphs in the dashboard. You can get an insight into how your emails are accepted, delivered, failed, opened, and clicked. Beyond simple analytics, Mailgun’s Send Time Optimization feature lets you schedule your emails to be delivered at the price time your users are most likely to engage with them.

#4) Intelligent Inbound Routing

Mailgun enables customers to route inbound emails automatically with flexible RegEx rules, either via API or visually in the dashboard. If any problem arises, then there is 24/7 customer service available to help.

#5) Email List Management

Upload your email lists to Mailgun for easy list management and look for the email accounts that have unsubscribed or marked your emails as spam. This can save you time and money and even maintain your overall sending reputation.

It also offers the feature of List segmentation. This feature allows you to divide your email list into parts and send the right message to the right audience. You can also get a one-on-one consultation with an expert on List management issues or technical API support or IP and domain reputation management.

#6) Powerful Email APIs

Mailgun’s suite of powerful APIs allows you to start sending emails from your application quickly and easily. All you need to do is add a domain, verify it by adding DNS records, and you can start sending in less than 24 hours.

Its servers can handle millions of emails every hour, so rest assured that your time-sensitive emails will be sent quickly.

#7) SMTP Services

SMTP services by Mailgun are cloud-based, which let you set up marketing campaigns, send transactional emails, track emails, get advanced email analytics, set email parsing and routing commands, and much more, all without the problems and bottlenecks of legacy email providers. SMTP services are easier to work with than the API platform, but if you want more efficiency, you should opt for an API platform instead.

Benefits

Mailgun has the following benefits:

1. You have options like cloud-based SMTP or the efficient and powerful API platform, to choose from.
2. You know the performance of your emails and can also figure out how to increase your number of clients.
3. Partner with email experts to build a custom deliverability strategy for your business
4. You can build beautiful and persuading emails.
5. Send personalized emails to your clients, with their names and order details being the variables.
6. Email parsing and routing features let you have a separate collection of your important emails.
7. The automatic reply feature saves your time and brings more efficiency to your marketing process.
8. Email list management through email validation and removing the ones who unsubscribe or spam your emails ultimately saves your time and money.
9. Saves your sender reputation by removing the ones from the mailing list, who unsubscribe/spam your messages or do not open your messages.

Pros And Cons

Pros:

• Email tracker
• Email analytics feature, which acts as a savior
• Easy and efficient tools for creating emails
• Free pricing plan (For three months)
• Easy to use dashboard
• 99.99% uptime
• 24/7/365 customer support
• Easily integrate with any language that you prefer from options like Python, Java, etc.
• Affordable pricing for established businesses

Cons:

• Prices may prove to be high for small businesses

Price Plans

The pricing plan is explained as below:

Flex:

1. Email APIs, SMTP Relay, Webhooks
2. Suppression Management
3. Email Tracking and Analytics
4. 99.99% uptime
5. 5 Days of Log Retention
6. Detailed Documentation
7. Limited 24/7 Ticket Support
8. 5000 free emails per month, for three months

Foundation:

1. Email APIs, SMTP Relay, Webhooks
2. Suppression Management
3. Email Tracking and Analytics
4. 99.99% uptime
5. 5 Days of Log Retention
6. Detailed Documentation
7. 24/7 Ticket Support
8. 5000 free emails per month, for three months
9. Inbound Email Routing
10. 1 Dedicated IP
11. Email Address Validations
12. Inbox Placement Tests
13. 1 Day Message Retention
14. 50,000 Emails

Growth:

1. Email APIs, SMTP Relay, Webhooks
2. Suppression Management
3. Email Tracking and Analytics
4. 99.99% uptime
5. 5 Days of Log Retention
6. Detailed Documentation
7. 24/7 Ticket Support
8. Inbound Email Routing
9. 1 Dedicated IP
10. 1000 Email Address Validations
11. 10 Inbox Placement Tests
12. 3 Days Message Retention
13. 15 Days Log Retention
14. Instant Chat Support
15. 1,00,000 Emails

Scale:

1. Email APIs, SMTP Relay, Webhooks
2. Suppression Management
3. Email Tracking and Analytics
4. 99.99% uptime
5. 5 Days of Log Retention
6. Detailed Documentation
7. 24/7 Ticket Support
8. Inbound Email Routing
9. 1 Dedicated IP
10. Dedicated IP Pools
11. SAML SSO
12. 5000 Email Address Validations
13. Send Time Optimization
14. 15 Inbox Placement Tests
15. 7 Days Message Retention
16. 30 Days Log Retention
17. Instant Chat Support
18. Live Phone Support
19. 1,00,000 Emails

Enterprise Services: Contact directly for a price quote.

Ratings :

• Our Rating – 5/5 stars
• G2.com- 4.5/5 stars – 244 reviews
• Capterra – 4.4/5 stars – 101 reviews
• TrustRadius – 8.3/10 stars – 41 reviews
• Trustpilot – 4.4/5 stars – 300 reviews
• Glassdoor – 4.5/5 stars – 41 reviews

Mailgun Alternatives

Following are the popular Mailgun Alternatives:

#1) Mailjet

Mailjet offers you the feature to build beautiful emails, provides an email analytics feature, lets you build and segment your contacts list without coding, and sends customized emails for the targeted audience. There is a free plan for a lifetime, which offers you to send 200 emails per day, have unlimited contacts, and offer advanced statistics about the performance of your emails.

#2) Sendinblue

Sendinblue provides digital marketing and sales tools for your business to expand. The features offered by Sendinblue include email designing, marketing automation, launching Facebook ads for a targeted audience, and much more.

#3) SendGrid

SendGrid is a potential competitor to Mailgun. It offers a free version for a lifetime, which lets you send 100 emails per day, for a lifetime. This free plan even gives you an email analytics feature. Other plans offer dedicated IP addresses, guaranteed response times, and more.

#4) Elastic Email

Elastic Email is an affordable email marketing platform that lets you send emails through HTTP API or SMTP relay. Provides some efficient automation features and gives you helpful insights into the performance of your emails. You can know the average open rate, average click rate, unsubscribe rate, and bounce rate, and thus improve your email performance based on the statistics.

#5) SocketLabs

SocketLabs lets you send your promotional emails or password reset emails or notifications with much ease and authenticity. There is a free version that allows you to send 2000 emails per month, and in addition, it provides reporting and analytics, and product documentation features.