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About Mailshake

Mailshake Review 2022 | Pricing, Features, Competitors, Pros & Cons

Mailshake is sales engagement for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. With native integrations to top Salesforce and Pipedrive and 3rd party integrations to thousands of apps, Mailshake will fit perfectly within your sales tech stack.

Pros

  • “Another great thing is the “Cold Email Academy. I love a company that does its best to make its customers succeed.”
  • “The Mailshake team have been great in providing lots of support to give my email campaigns as great of a chance as possible.”
  • “Because it sends 1 email at a time every couple of minutes, we can send out a fair amount of emails on a daily basis from the get go – and our deliverability is very good.”
  • “Overall, I appreciate their regular training webinars and open educational opportunities.”

Cons

  • “It was a bit tedious to use because you had to make sure there were no mistakes in the process.”
  • “You are restricted with the number of mails you can send per day. There is no refund available when you cancel the software.”
  • “When it came time to send my first campaign the set up was too confusing. I accidentally mailed a whole big list a blank email because I pushed 1 wrong button.”
  • “You have to be very careful about daily sending limits and accounts connected because Gmail can be very touchy when flagging spam messages sent in bulk.”

Mailshake Review Summary

Full Mailshake Review and Pricing (2022 Update) - Lyne

Mailshake was founded by Colin Mathews, Robert Senoff, and Sujan Patel in 2005. Today, Mailshake is used by over 45,000 customers worldwide. Mailshake’s target audience is small B2B businesses with less than 15 employees.

Mailshake is a sales engagement platform used for cold email outreach. Mailshake connects with your email provider, and allows you to send automated email sequences to your prospects. Mailshake is not a fully-featured sales solution or an all-in-one email marketing platform. If you need a sales CRM, or would like to create complex drip campaigns, Mailshake is not for you.

Mailshake starts at $59 per user per month. You can connect one email address per user in Mailshake. Mailshake offers two paid subscription plans, and offers a discount for annual contracts paid upfront.

  • If you want a platform to send cold emails to prospects through your existing email marketing tool, then test Mailshake.
  • If you’re willing to invest in a more robust marketing automation solution with a built-in sales CRM, we recommend ActiveCampaign.
  • If you need a B2C email marketing solution, we recommend Campaign Monitor or Mailchimp.

Mailshake Pricing & Cost

Mailshake starts at $59 per user per month. You can connect one email address per user in Mailshake. Mailshake offers two paid subscription plans, and offers a discount for annual contracts paid upfront.

Mailshake Plan Cost and Details
Email Outreach Plan
  • $59 per user per month
  • 5,000 recipients per campaign
Sales Engagement Plan
  • $99 per user per month
  • 10,000 recipients per campaign

Mailshake limits the number of emails you can send daily depending on your email provider. Here is an overview of daily email send limits in Mailshake:

Email Provider Daily Email Send Limit
Gmail 500 emails per day
GSuite 2000 emails per day
Microsoft 1000 emails per day
Emails sent via SMTP 1000 emails per day

Mailshake Features

Below, we’ll discuss Mailshake’s key features. We include product screenshots to give you a sense of this solution’s interface and usability.

Dashboard

When you first log into Mailshake, you will be directed to the dashboard. The dashboard offers a snapshot of your cold outreach campaigns, and tracks important KPIs, such as sent emails, open rate, new leads, and leads won rate.

Mailshake Dashboard

Data Integration and Storage

You can use Mailshake to store data collected from prospects and leads, and use this information to personalize emails. Here are the ways you can import data into Mailshake.

Data Collection Method Description
Manual Entry Customer information can be entered manually through copy and paste.
CSV Upload You can upload spreadsheets in CSV file formats that contain customer data.
Pre-built integrations Built-in integrations allow Mailshake to seamlessly share data to and from third-party solutions. Mailshake integrates with over 30 third-party platforms. We further explore Mailshake’s integrations later in the review.

Email Builder

With Mailshake, you can create text-based emails to send to your audience. You can create email templates with merge fields that autofill stored contact information. Mailshake includes over 50 pre-written email templates.

Mailshake Email Builder

Drip Campaigns

With Mailshake, you can send a series of automated emails to your audience. Once you have composed your messages in the email builder, you can arrange the sequence in which you would like your emails sent, and configure timed delays between email sends.

Mailshake Drip Campaign Builder

The application allows you to add different types of emails to a sequence: follow-up emails, drip emails, and on click emails. Each email type has a specific purpose and can help you engage with your recipient at the right time.

  • Follow-up Emails: Mailshake sends emails at specific time intervals until a recipient becomes a lead, unsubscribes, or bounces.
  • Drip Emails: Mailshake sends a series of emails regardless of recipient behavior.
  • On Click Emails: Mailshake sends a trigger-based email when a recipient clicks on a link.

A/B Testing

Mailshake includes an A/B testing tool that you can use to optimize your emails and drip campaigns. You can create up to 5 campaign variations, and send each variation to a segment of your email list.

Mailshake A/B Testing

Mailshake tracks campaign performance to help you determine the winning variation. A/B testing metrics you can track in Mailshake include:

  • Bounces
  • Clicks
  • Opens
  • Replies
  • Unsubscribes
Mailshake A/B Testing Analytics Image

Voip Phone Dialer

Mailshake’s Sales Engagement Plan includes a VoIP phone dialer which allows you to make calls directly on the platform. You can create a unique phone number using Mailshake. Also, phone calls can be recorded and transcribed.

Analytics and Reporting

Mailshake includes an analytics dashboard to help you monitor the performance of your campaigns. Here are some of the metrics you can track in Mailshake:

  • Bounce rate
  • Click rate
  • Open rate
  • Prospect Count
  • Response rate
  • Send volume
  • Unsubscribe rate

Also, you can generate reports to analyze campaign and prospect data. Here are some of the reports you can create in Mailshake:

  • Engagements report: tracks campaign engagements
  • Lead catcher report: tracks the status of leads
  • Lead drivers report: tracks conversion success across campaign channels
  • Productivity report: tracks team performance over time

Integrations

Mailshake offers over 30 built-in third-party integrations. Below are some of Mailshake’s integrations:

  • Freshsales
  • GSuite
  • Hubspot
  • Linkedin
  • Outlook
  • Pipedrive
  • Salesforce

Mailshake Alternatives & Competitors

Mailshake competes with a variety of solutions that offer similar functionality. Mailshake’s top competitors are:

  • ActiveCampaign
  • AWeber
  • Campaign Monitor
  • Constant Contact
  • GetResponse
  • HubSpot
  • Klaviyo
  • Mailchimp
  • MailMunch
  • Moosend
  • Robly
  • Sendinblue
  • Streak CRM
  • SendPulse
  • Zoho CRM

Is Mailshake Right For You?

Mailshake is a sales engagement platform used for cold email outreach. Mailshake has more than 45,000 customers worldwide, and is primarily used by small B2B businesses with less than 15 employees.

  • If you want a platform to send cold emails to prospects through your existing email marketing tool, then test Mailshake.
  • If you’re willing to invest in a more robust marketing automation solution with a built-in sales CRM, we recommend ActiveCampaign.
  • If you need a B2C email marketing solution, we recommend Campaign Monitor or Mailchimp.

If you’re interested, you can try Mailshake today.

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