ActiveDEMAND Overview
ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. ActiveDEMAND is an integrated marketing platform. ActiveDEMAND enables marketers, agencies and businesses through streamlined campaign management, campaign recipes and attribution reporting while integrating with much other business, sales and marketing applications.
With ActiveDEMAND, users can create multiple accounts to manage each of their client’s marketing campaigns and track their performance based on traffic data, prospect conversions and leads. Email templates and customizable landing pages are provided by the solution. Contact lists can be segmented to create personalized messages for email campaigns with functionalities that allow users to customize auto-responders and follow-up emails.
ActiveDEMAND includes drag and drops widgets to create monthly reports. Call tracking is also featured for managing campaign performance metrics that are captured by the solution for different campaigns.
What is ActiveDEMAND?
Pros
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“The analytics are impressive and easy to understand.”
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“I love how the email campaigns can be so easily set up with drag-and-drop ease.”
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“The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor.”
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“Overall I have been very pleased with the platform. The chat function is very helpful and I almost always get an immediate response and help resolving the issues that I have.”
Cons
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“In the actual delivery there was actually no real content or working items.”
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“Additionally, there are a ton of meaningless data entries now gumming up the running history in my CRM so that it’s near impossible for me to find my last meeting notes.”
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“The user experience is horrendous. Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease.”
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“Then you pay for something but there are several things that are not told, you are requested to pay other fees that nobody told at the beginning. My feeling is I waste lot of time, effort and money.”
Key Features
- Call Tracking: Track calls from different channels, access in-depth insights about keywords, ads, campaigns and webpages, and choose between toll-free and local call tracking numbers to fit campaign needs. Other capabilities include call recording, automated call, whisper messages, call context, dynamic number insertion, call transcription, smart call redirection, actionable keyword monitoring and more.
- Email Marketing: Set up email campaigns quickly and easily using wizards, an image library, templates, a drag-and-drop editor, dynamic variables and more. Includes detailed reports on prospect engagement and email delivery, along with automatic A/B testing and multivariate options to ensure optimal delivery of the best-performing emails.
- Personalized Web Content: Customize CTAs dynamically and make quick changes to the website using complete control. Target different audiences using dynamic content and use real-time behavioral segmentation to drive content automatically.
- Social Media Marketing: Integration with Twitter, Facebook and LinkedIn helps manage a social presence from a single platform. Schedule posts and connect them with specific campaigns, utilize dynamically generated posts, and track web visits, conversions and leads from a dashboard.
- Lead Generation: A suite of lead generation tools helps check what’s working and improve productivity. Bring in leads, ensure personalized customer experience and leverage easy reporting.
- Appointment Scheduling: Each team member can get customized web forms, an appointment intake landing page and links to their calendar. Book meetings and appointments easily, leverage SMS and robocall reminders, and determine response time. It’s also possible to control availability, schedule, length and spacing of meetings.
- Dashboards and Reports: Create unlimited dashboards and templates, share those with co-workers and clients, create real-time alerts, and customize dashboards, emails and reports according to brand rules. Leverage dynamically generated client reports to save manual labor and time.