What is Sugar Market?
About Sugar Market
Pros
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“The friendliness and professionalism of the SalesFusion staff is wonderful. They have been with us every step of the way and have been extremely responsive to every question.”
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“This is something that doesn’t apply to all marketing automation tools. Setting up leadroutes and smart nurtures is also incredibly easy and the customer service and training is also great.”
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“I am impressed with the new landing pages and forms having a fresher, more modern look. I’m excited too see the new features coming this year.”
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“Fully-featured marketing automation software, but some areas need improvement.”
Cons
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“The only downside to SalesFUSION is that with all of its features, it takes some time to learn all of the platform’s capabilities.”
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“Nurture and drip campaigns are hard to set up within the software. I can never get them to work correctly or know if I am doing something wrong.”
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“The product sometimes, due to releasing very new updates often, suffers from a performance or stability standpoint. It can be annoying but it does not happen frequently enough to warrant a discussion.”
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“The templates are difficult to use, and placing pictures in emails is difficult.”
Sugar Market Key Features
Inbound marketing
The platform’s extensive suite of search, social, and SEO tools play a key role in attracting visitors to the user’s website. Sugar Market keeps tabs on inbound marketing engagement activities across various channels and also captures conversions.
This data helps users evaluate their marketing efforts, identify the most engaging content, and highlight influential campaigns.
Improve visibility with search engine optimization (SEO)
The marketing automation tool allows companies to optimize their websites to improve their ranking on search engines. It includes an in-built SEO audit which provides insights regarding how you rank on the basis of vital factors such as external & internal links, meta, page speed, and performance on mobile.
Users can also generate visual SEO reports, optimize web pages, and compare their rankings with competitors.
Google Ads
Sugar Market enables users to build and launch paid search ads to help users get discovered on Google. This feature is primarily developed for medium-sized marketing teams that run paid ads without an in-house expert or third-party agency.
The automation tool’s distinguished integrations to Google Ads utilize machine learning and predictive analytics to automate campaign optimizations and bidding.
Track social media activities
Sugar Market includes a complete range of tools that help users manage their social networks, online reputation, and publish content.
Besides, the social marketing solution also tracks every lead that is generated and offers detailed analytics to highlight which profile, network, and posts are the most effective.
Campaign creation
The software empowers marketers to build conversion-centric automated campaigns which convert site visitors to paying customers.
The campaign creation feature allows companies to create professional-looking surveys, landing pages, email conversion forms, and more without any coding experience.
Email marketing
Users can reach out to their target audience and potential buyers with a palette of email marketing tools. Sugar Market offers email templates, drag-and-drop builders, and a code-your-own feature that provides high flexibility.
Create marketing assets
The marketing automation platform comes with powerful tools that allow users to create personalized landing pages, microsites, and forms.
Nurture leads
This feature is extremely useful to convert prospects into customers. The nurture marketing feature ensures customer engagement is high at every phase of the buying cycle.
The tool comes with a plethora of tools to automate lead nurturing, bring in the best leads for sales, and also score lead activity.
Interactive dashboards
Users have access to an interactive dashboard that enables companies to create and source data from marketing initiatives.
The platform offers a range of colorful charts to provide deeper insights within seconds. The filters offer flexibility and allow users to modify or tweak the dashboards according to their needs. Every dashboard is mobile responsive.
Sugar Market Features Overview
- A/B testing
- Analytics/ROI tracking
- Auto-responders
- CAN-SPAM compliance
- Campaign management
- CRM
- Custom surveys
- Email marketing
- Dynamic content
- Drip campaigns
- Data import/export
- Customizable CTAs
- Channel management
- Candidate management
- Lead capture
- Lead scoring
- Social marketing
- Website visitor tracking
Sugar Market Pricing
Pricing varies on the basis of the number of contacts.
Price for 10,000 contacts starts from $ 1,000 per month.
For more pricing information, get in touch with the vendor directly.
Sugar Market Integrations
Native integration with CRMs such as:
- SugarCRM
- Microsoft Dynamics CRM
- InforCRM
- Salesforce
Webinar platforms:
- Webex
- Go to Webinar
Social:
- Google Plus
Email deliverability:
- BriteVerify
- Litmus
Website tracking:
- Google Analytics
Sugar Market Specifications
Free Trial – Yes
Free version – No
Deployment
- Open API
Devices supported
- Windows
- Android
- iPhone/iPad
- Mac
- Web-based
Training
- In-person
- Live online
- Webinars
- Documentation
Typical customers
- Small-sized businesses
- Medium-sized businesses
Sugar Market pricing
Starts from $1,000 per month for 10,000 contacts
Languages supported
- English
Sugar Market support
- Phone
- Training
- Tickets
- Chat
- 24/7 (live rep)
Sugar Market Alternatives
- Pardot
- User.com
- emfluence Marketing Platform
- ActiveDEMAND
- Omeda
- Zoho CRM
- Localist
- Autopilot
- SharpSpring
- Hubspot Marketing
- SEMrush
- Marin
- piSignage
- Screenpopper
- RankActive
- Campaign Monitor
- DealerSocket
- Vizury
- Yala