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What is Sugar Market?

Sugar Market Reviews 2022 | Software Reviews

Sugar Market is SugarCRM’s flagship marketing automation solution that brings you a high-definition view of your customer experience. Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyers’ journey by putting the platform to work. At Sugar, we believe in letting the platform attract website visitors and understand how they interact with digital assets. We believe in letting the platform capture leads with conversion-driving landing pages, emails, and forms built with intuitive, drag-and-drop builders. We believe in letting the platform qualify leads with robust nurture campaigns and sophisticated artificial-intelligence-driven lead prediction scoring and models. We believe in letting the platform drive alignment with sales by handing off only the most qualified leads. We believe in letting the platform quickly uncover which tactics are working and where improvements are needed to fine-tune campaigns and deliver consistent results. With Market, you can get busy being less busy. With Market, you let the platform do the work.

About Sugar Market

Sugar Market (previously Salesfusion) focuses on what matters most to marketers — streamlining campaign creation, understanding engagement, improving conversions and driving more revenue. Attract traffic to your website using SEM, SEO and social media tools and then track their digital activities with a buyer journey view. Capture leads by creating conversion-focused landing pages and forms in minutes and construct engaging emails using templates, drag-and-drop builders or code. Multi-step nurture campaigns and sophisticated lead scoring models help you to qualify leads which can automatically be sent to Sales via native CRM integrations with the most commonly used CRMs. Sugar Market is the intuitive, all-you-need marketing automation solution built to work for you.


  • “The friendliness and professionalism of the SalesFusion staff is wonderful. They have been with us every step of the way and have been extremely responsive to every question.”
  • “This is something that doesn’t apply to all marketing automation tools. Setting up leadroutes and smart nurtures is also incredibly easy and the customer service and training is also great.”
  • “I am impressed with the new landing pages and forms having a fresher, more modern look. I’m excited too see the new features coming this year.”
  • “Fully-featured marketing automation software, but some areas need improvement.”


  • “The only downside to SalesFUSION is that with all of its features, it takes some time to learn all of the platform’s capabilities.”
  • “Nurture and drip campaigns are hard to set up within the software. I can never get them to work correctly or know if I am doing something wrong.”
  • “The product sometimes, due to releasing very new updates often, suffers from a performance or stability standpoint. It can be annoying but it does not happen frequently enough to warrant a discussion.”
  • “The templates are difficult to use, and placing pictures in emails is difficult.”

Sugar Market Key Features

Inbound marketing

The platform’s extensive suite of search, social, and SEO tools play a key role in attracting visitors to the user’s website. Sugar Market keeps tabs on inbound marketing engagement activities across various channels and also captures conversions.

This data helps users evaluate their marketing efforts, identify the most engaging content, and highlight influential campaigns.

Improve visibility with search engine optimization (SEO)

The marketing automation tool allows companies to optimize their websites to improve their ranking on search engines. It includes an in-built SEO audit which provides insights regarding how you rank on the basis of vital factors such as external & internal links, meta, page speed, and performance on mobile.

Users can also generate visual SEO reports, optimize web pages, and compare their rankings with competitors.

Google Ads

Sugar Market Size, Share, Price, Report and Forecast 2022-2027

Sugar Market enables users to build and launch paid search ads to help users get discovered on Google. This feature is primarily developed for medium-sized marketing teams that run paid ads without an in-house expert or third-party agency.

The automation tool’s distinguished integrations to Google Ads utilize machine learning and predictive analytics to automate campaign optimizations and bidding.

Track social media activities

Sugar Market includes a complete range of tools that help users manage their social networks, online reputation, and publish content.

Besides, the social marketing solution also tracks every lead that is generated and offers detailed analytics to highlight which profile, network, and posts are the most effective.

Campaign creation

The software empowers marketers to build conversion-centric automated campaigns which convert site visitors to paying customers.

The campaign creation feature allows companies to create professional-looking surveys, landing pages, email conversion forms, and more without any coding experience.

Email marketing 

Users can reach out to their target audience and potential buyers with a palette of email marketing tools. Sugar Market offers email templates, drag-and-drop builders, and a code-your-own feature that provides high flexibility.

Create marketing assets

The marketing automation platform comes with powerful tools that allow users to create personalized landing pages, microsites, and forms.

Nurture leads

This feature is extremely useful to convert prospects into customers. The nurture marketing feature ensures customer engagement is high at every phase of the buying cycle.

The tool comes with a plethora of tools to automate lead nurturing, bring in the best leads for sales, and also score lead activity.

Interactive dashboards

Users have access to an interactive dashboard that enables companies to create and source data from marketing initiatives.

The platform offers a range of colorful charts to provide deeper insights within seconds. The filters offer flexibility and allow users to modify or tweak the dashboards according to their needs. Every dashboard is mobile responsive.

Sugar Market Features Overview

  • A/B testing
  • Analytics/ROI tracking
  • Auto-responders
  • CAN-SPAM compliance
  • Campaign management
  • CRM
  • Custom surveys
  • Email marketing
  • Dynamic content
  • Drip campaigns
  • Data import/export
  • Customizable CTAs
  • Channel management
  • Candidate management
  • Lead capture
  • Lead scoring
  • Social marketing
  • Website visitor tracking

Industrial Sugar Market Size, Share, Scope, Growth, Analysis & Forecast

Sugar Market Pricing

Pricing varies on the basis of the number of contacts.

Price for 10,000 contacts starts from $ 1,000 per month.

For more pricing information, get in touch with the vendor directly.

Sugar Market Integrations

Native integration with CRMs such as:

  • SugarCRM
  • Microsoft Dynamics CRM
  • InforCRM
  • Salesforce

Webinar platforms:

  • Webex
  • Go to Webinar


  • LinkedIn
  • Twitter
  • Google Plus
  • Facebook

Email deliverability:

  • BriteVerify
  • Litmus

Website tracking:

  • Google Analytics

Sugar Market Specifications

Free Trial – Yes

Free version – No

Global Sugar Market & Volume by Consumption, Production, Exp... | MENAFN.COM


  • Open API

Devices supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based


  • In-person
  • Live online
  • Webinars
  • Documentation

Typical customers

  • Small-sized businesses
  • Medium-sized businesses

Sugar Market pricing

Starts from $1,000 per month for 10,000 contacts

Languages supported

  • English

Sugar Market support

  • Email
  • Phone
  • Training
  • Tickets
  • Chat
  • 24/7 (live rep)

Sugar Market Alternatives

  • Pardot
  • emfluence Marketing Platform
  • ActiveDEMAND
  • Omeda
  • Zoho CRM
  • Localist
  • Autopilot
  • SharpSpring
  • Hubspot Marketing
  • SEMrush
  • Marin
  • piSignage
  • Screenpopper
  • RankActive
  • Campaign Monitor
  • DealerSocket
  • Vizury
  • Yala

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