Pure360 Overview
Pure360 is AI based all-in-one Marketing platform. It supports Email Marketing, Email Personalization, Marketing Automation and Website Personalization. It helps to improve ROI, sales and revenue.
Pure360 email marketing provides easy to use drag and drop interface to build professional emails quickly and supports multiple devices. It helps to segment email lists to create highly targeted and relevant campaigns. It helps to deliver unique, personalized and relevant message to each recipient.
Pure360 supports several integrations across systems to move data in real-time so that several marketing activities can be automated. It supports dashboards and pre-built segments to understand customer behavior. It helps to measure RFM (recency, frequency and monetary value). Its AI based engine helps to send in real-time cart recovery emails and real time browse recovery emails.
About Pure360
Pure360 Features
- Unique ‘Email Maturity Model,’ a framework allowing you to benchmark your email marketing strategy and using market expert advice to increase customer conversions
- A range of marketing technologies alongside email marketing including website personalisation and customer lifecycle automation
- Intuitive and easy to use email designer, with *countdown functionality, live pricing and availability and more
- Allows the creation of highly targeted campaigns with email segmentation
- Great reporting and testing features to improve open rates such as testing subject lines on a small portion of readers
- AI functionality means that you can implement personalised messages for recipients based on their individual shopping habits with ‘recommended for you’ products
- In – depth reporting based on individual customer data which you can use to build highly targeted campaigns
- Customers report that Pure360 offers high levels of customer support
| Founder Name | Mark Ash |
| Established Date | 2001 |
| Country | United Kingdom |
| Platform | Cloud, SaaS, Web |
| Support | Email, Phone |
| Demo and Training | In Person, Live Online, Webinars, Documentation |
| Category | Email Marketing, Frontend |
With Pure360 you can:-
- Create stunning emails in minutes
- Easily automate your customer journeys
- Integrate with your tech stack
- Impress with dynamic content
- Personalise your communications
- Track, analyse and improve results
What is Pure360 and how does it work?
Pure360 is a cloud-based AI marketing platform and a Customer Success Team whose sole mission is to get you better results. The drag-and-drop editor allows anyone to create emails that look irresistible on every device. Effortlessly segment your email lists to create highly targeted and relevant campaigns. The platform will optimize the send time for each individual recipient based on when they’re most likely open. Their platform analyses open rates in real-time and send the winning variation to the rest of your list.
GREAT FOR
- Gain access to useable templates to help you get started
- Use the platform to optimise email sends for when you’re likely to get the best engagement
- A/B testing feature available
- Use your CRM and customer data to create personalized email campaigns
- Send SMS campaigns through Pure360
Pricing
Free Trial – You can request for a free demo.
- Just want to send emails – Pay £199 per month
- Need analytics, automations & some personalisation – Pay £399 per month
- Need an all-in-one marketing platform – Pay £485 per month
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Clients
Innocent, wagamama, PourMoi, shoezone, Rivervale
Integrations
Magento, shopify, BigCommerce, Prestashop, WooCommerce, OpenCart, VisualSoft, Salesforce Commerce Cloud, SAP Hybris, Zapier, OpenTable, Trustpilot, Bazzarvoice, feefo, Revoo, Power Reviews, YOT PO
Features
| Drag-and-drop editor | Segmentation | Report & Analytics |
| Personalisation | Marketing Automation | Email Templates |
| A/B Test | Auto-Responders | CAN SPAM Compliance |
| Customer Surveys | Drip Campaigns | Dynamic Content |
| Event Triggered Email |
Recovery emails – re-engage with abandoned shoppers
According to Pure360, the Pure360 Behavioural Targeting functionality can recover up to 20% of abandoned carts with real time messaging. The functionality in this release gives marketers the following possibilities:
- Real time re-engagement, as most abandoned leads go cold within an hour
- Identifies and contacts targeted shoppers
- Begin with recovery emails then upgrade to email campaign personalisation
- Real-time personalisation and form recovery also available
