What is Klickpages?
Klickpages is an email marketing software designed to help businesses change colors, add images, and edit content to create customizable landing pages using built-in templates. Key features include campaign creation, click-through rate analysis, A/B testing, campaign creation, scheduled URL redirection, and engagement tracking.
Managers can email marketing campaigns to targeted audiences and capture leads on a unified interface. Klickpages enables administrators to publish personalized pages across domains and gain insights into open and click-through rates. Team members can build pop-ups and collect contact information of website visitors on a centralized dashboard. Operators can also visualize data across lead capture statistics and perform A/B testing among different web pages.
Klickpages lets businesses analyze the behavior of potential customers and collect feedback via personalized survey forms. Marketing professionals can also redirect URLs to different websites in accordance with selected data and time.
Leadpages Pricing: How Much Does It Cost?
- Leadpages costs $37 per month for the standard version.
- Leadpages Pro costs $79 per month.
- Leadpages Advanced costs $321 per month.
You can pay a monthly subscription or take out an annual plan with a discount. According to the Leadpages refund policy, the company offers a 30-day money-back guarantee, and you can cancel at any time.
Leadpages Standard is suitable for most new and small businesses that want to avoid a large monthly expense. The Pro option is a good choice if you want to accept payments directly on your landing page and require support for SMS text campaigns. The Advanced option is more suitable for larger businesses and includes a 1-on-1 call.
I bought an annual plan of Leadpages Pro because of the discount. If you’re on the fence, just take out a Leadpages free trial.
How LeadPages Works
If you’d like to see Leadpages in action on Become a Writer Today:
- Click on the giant yellow button at the bottom of the page (you can’t miss it!).
- Leadpages will add you to my list and send you a video lesson.
This landing page and the one pictured below took me about five minutes to create in Leadpages.
I didn’t have to use any code to create this page. I was able to change the look of this page using the drop and drop editor, and I can see how the Leadpages is performing in real-time.
Leadpages also include additional functionality beyond landing pages.
The Leaddigits feature enables webinar hosts to call out a phone number. Attendees can text this phone number and receive a free copy of the speaker notes and presentation.
The Leadlinks feature is useful if you use email marketing campaigns to attract customers and registrants for your webinar. If you paste this into a broadcast email, an email subscriber can click on the Leadlink and register automatically.
You can also use Leadpages to create alerts and pop-up bars on parts of your website to attract additional subscribers or leads. Pop-ups, in particular, are a great way of growing an email list for your small business.
How to Create a Leadpage Landing Page
I use Leadpages to create landing pages for growing my email list and also to sell books via advertising. Let’s cover how to create a Leadpage landing page:
1. Pick your Leadpage
Leadpages offers several dozen template landing pages, which you can sort by conversion rate. A conversion rate relates to how many people click the call-to-action button on your page and or completed the form on the landing page.
It also indicates the industry of each landing page so you can find a template relevant to the need of your business. I picked a free template landing page built for authors.
I’ve also tested various other templates optimized for sales funnels, webinar registrations, and attracting email subscribers via Facebook ads.
If you don’t like the standard Leadpages templates on offer, it also has a number of premium templates for a small fee. That said, the free templates are more than enough for most small businesses.
2. Use the Drag-and-Drop Editor
You can edit any element of a Leadpage web page using the drag and drop editor within the landing page builder. It’s even possible to add dynamic elements like a count-down timer.
I customized the colors, fonts, and look and feel of my web page template. I was able to change the look and feel to match my company branding in just five minutes, without messing around with code. The drag-and-drop editor has a few quirks, and I recommend saving your work early and often.
You can save time by creating a brand style guide directly within Leadpages with your preferred choice of font and color schemes.
3. Upload your Lead Magnet
Leadpages automates the delivery of ebooks, PDFs, and other lead magnets to customers or subscribers directly or via your email service provider. You can upload these to your landing page and save them in the Lead Magnet library for future use. This is ideal for growing an email list faster.
If you’re unsure about what types of lead magnets to create or how to build out a sales funnel, Leadpages offer regular training and webinars for customers.
4. Create a Thank You Page
If you’re using Leadpages, to generate leads for your business, the next step involves creating a thank you page. Leadpages also includes templates for this, so it doesn’t take too long. Creating a thank you web page means you can track conversions from sources like Facebook ads after installing a conversion pixel.
5. Set up an A/B Split Test
This step is optional but you can create variations of your landing page and split test different elements, for example, the wording on buttons, color schemes, and even the entire design.
It’s only a good idea to use this advanced functionality if you anticipate getting significant traffic to a particular landing page. A/B testing is quite time-consuming even with tools like Leadpages.
6. Publish Your Leadpage
You can publish a Leadpage directly on Leadpages by clicking publish. Alternatively, it offers a premium WordPress plugin that enables users to publish landing pages hosted on their domain. Before publishing a page, you can select if you want to enable SEO so it’s found in Google search results.
For my landing page:
First, I pressed publish, and Leadpages gave me a handy URL to use. Then, I created the page on my own site using the plugin and redirected traffic to it.
If this sounds complicated, don’t worry. Any time I have had an issue with Leadpages, I contact customer support about it. Depending on your subscription, they will reply instantly or within a few hours.
7. Review Google and Leadpage Analytics
Leadpages includes stats for each of your landing pages. You can evaluate how split tests are performing and sort your web pages by conversion rate. This is useful for creating optimal page designs for your website’s sign-up or join pages. It’s also handy if you like spending time optimizing a sales funnel.
I love analytics because I can see how my posts are performing and I can use this information to decide on what to write about next on Become a Writer Today.
Leadpages provide easy-to-interpret analytics for each of the landing pages, popups, and Lead Magnets you create.
You can see how many people are subscribing via each Leadbox and which Lead Magnet is most popular. I’m already using these analytics to generate ideas for future pieces of high-value content and to improve existing calls-to-action.
It also offers A-B testing for your landing pages, which is great if you want to test different calls-to-action or images on your landing pages.
How to Create a Leadbox in Leadpages
Leadboxes are a popular feature inside of Leadpages as they enable users to grow email lists rapidly. Here’s my workflow:
1. Find Your Top Content
Using Google Analytics, I determined the best performing blog posts on this website.
2. Create a Content Upgrade and Upload
I created short giveaways or content upgrades for the top-performing posts on my site. These included:
- A list of resources
- A short audio recording
- Free reports
- High-resolution versions of low-quality images
If you want to do the same, you could also create:
- Video recordings
- Video transcripts
- Podcast transcripts
- Audio recordings of your blog posts
- Book chapters
- Video lessons from your books
3. Create a Leadbox
Next, I created a Leadbox in Leadpages.
I styled these Leadpages Leadboxes to match the look and feel of Become a Writer Today using the editor, and I used a drop-down menu to select relevant Lead Magnets for each Leadbox.
4. Add To Your top Performing Posts
I pasted the code for these Leadboxes into my top five blog posts. Now, when new visitors land on my high-ranking blog posts and click on a link for these Leadboxes, they are offered an ethical bribe or Lead Magnet.
To get the PDF, audio recording, or resources guide, they just have to opt-in.
When a visitor opts in, Leadpages automatically sends them the relevant PDF or MP3 immediately.
Then, if they confirm their subscription to my Insider List, Leadpages adds their details to ConvertKit. Creating Lead Magnet links for my more popular posts helped me double my opt-in rates and lower my bounce rates.
If all this sounds complicated, don’t worry. The Leadpages for WordPress plugin makes the process easy.
LeadPages Review: The Final Word
You should use Leadpages if you have a budget for a professional landing page tool. It will also help you grow your email list faster and convert more leads into customers.
Leadpages will help you avoid spending time coding or building landing pages with HTML. It’s purpose-built for small businesses, bloggers, and more who don’t have time for technical challenges.
It’s a useful marketing tool for small businesses.