Blackbaud Luminate Online Overview
Blackbaud Luminate Online is a CRM Software for online fund raising and Nonprofits. Blackbaud Luminate Online provides everything needed to acquire more constituents, build online fundraising campaigns, and nurture sustainable donor relationships. The solution offers a host of interactive tools to develop dynamic marketing campaigns and organize online fundraising events.
Blackbaud Luminate Online includes tools to allow non-profits build campaigns via email, mobile, and social channels, along with donation and email acquisition technology that allows organizations to engage effectively with their constituents and convert them to regular donors. It partners non-profits with a comprehensive staff of fundraising experts. Organizations can smoothly drive top-performing donor acquisition, donor retention and fundraising results. The digital marketing tools enable organizers to create and design interactive web pages with a personalized message for members and donors.
Blackbaud Luminate Online is suitable for organizations looking to expand online and multi-channel fundraising strategies. The solution is a good fit for several types of organizations, including faith-based ministries, human services, international organizations and national organizations.
About Blackbaud Luminate Online
What is Blackbaud Luminate Online?
What do you like best about Blackbaud Luminate Online?
Luminate Online’s email capabilities are adequate. Donation forms are alright. That’s about it.Review collected by and hosted on G2.com.
What do you dislike about Blackbaud Luminate Online?
Terrible integration with other products, even products also owned by Blackbaud. No real social integration. Terrible customer service. The Events module is shameful.Review collected by and hosted on G2.com.
What problems is Blackbaud Luminate Online solving and how is that benefiting you?
We can send emails and accept gifts (most of the time). I can’t say we’re bringing in more money than we would using any other system though. I suspect probably less.
Pros
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“The automatically-generated groups are very helpful, and the reporting is pretty good. The E-commerce feature is my favorite part, and it’s the easiest to manage as well.”
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“Luminate Online is a cutting-edge and forward-thinking software that leverages the strength of the world’s leading fundraising software developer with the input from actual end users of the product.”
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“It’s a wonderful way to engage with your constituents and look at online marketing as a tool for growth.”
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“That said, after over a year of having and using this product, I do believe it is worth buying. I am constantly finding myself appreciating the automation (I use it for targeted email welcome series).”
Cons
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“Walled garden that failed to keep up with changing world.”
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“There are a lot of things you can’t customize without needing a developer, which is disappointing.”
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“It’s similar to other products but, it seems to lack some of the features of Salesforce.”
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“I also did not appreciate being charged for any little feature I wanted to add to my account that really should have come standard.”
Luminate Online features
Main features of Luminate Online are:
- Constituents Engagement
- Email Campaigns
- Fast Company Reports
- Peer-To-Peer and Advocacy
- Calendar Events
- Digital Marketing
- Integrations
- Online Fundraising
Luminate Online Benefits
The main benefits of Luminate Online are it enables users to set up and launch targeted, personalized, and engaging email fundraising campaigns, establishes meaningful relationships with donors and supporters, enhances fundraising event planning, and delivers insights into the performance of fundraising campaigns. Here is a discussion of the benefits you can get from using Luminate Online:
Focus More On Building Better Relationships With Your Supporters
The effectiveness and success of a fundraising campaign is not measured on the number of donations or amount of money it was able to produce. Rather, it should be analyzed and assessed based on the quality of relationships that it has formed. Luminate Online is a donor-centric donor management software that enables users to focus more on building meaningful relationships with the people who are supporting their missions and advocacies. The software can assist them in looking for the right fundraising campaign supporters and engaging with these people in the best possible way.
Set Up And Launch Targeted And Personalized Email Fundraising Campaigns
Luminate Online enables users to launch fundraising campaigns via email. This means they will be able to send out emails to their current active donors and to those potential supporters they want to reach out to. It makes fundraising campaigns more flexible and dynamic because it allows users to create email contents fast and deliver them to the right people at the right time. Therefore, Luminate Online permits them to launch targeted email fundraising campaigns that they can personalize according to supporters’ own needs, preferences, and levels of engagement.
Makes Fundraising Event Planning A Breeze
Most non-profit organizations create and run various types of events to raise money and collect donations for whatever mission or advocacy they are promoting. Fortunately, Luminate Online offers tools and capabilities that give users the ability to systematically and efficiently plan, create, and launch fundraising events. It has a functionality by which they will be able to prepare schedules for fundraising events within a calendar tool. Staff and volunteers can also be assigned to the schedules they have created.
Turn Your Donors And Supporters Into Active Advocates
With Luminate Online, donors and supporters themselves can become active advocates of one’s mission or cause. This is made possible through the aid of the software’s peer-to-peer fundraising functionality. Peer-to-peer fundraising is a type of fundraising campaign in which donors or supporters are given the opportunity to set up and launch their own fundraising campaigns on behalf of the original fundraisers. Here, they will be able make their own donation pages and promote the goals of the organization to their own network of friends and acquaintances.
Apply AB Testing To Measure The Performance Of Your Fundraising Campaigns
Since Luminate Online, is a digital donor management tool, it supports the use of websites, pages, and contents that are accessible online. The software makes it possible for users to effectively utilize and leverage these digital resources so they can make their fundraising campaigns engaging and successful. Luminate Online enables them to apply a technique called AB Testing by which they will be able to compare multiple websites, pages, and contents against each other and find out which ones are boosting the performance of their fundraising campaigns. In other words, AB Testing makes it easy for them to use various types of websites, pages, and contents for their fundraising campaigns and test how effective they are in making such campaigns successful.