What is Customer.io?
About Customer.io
What do you like best about Customer.io?
Customer.io is a super flexible tool. I use it for transactional emails and communication. Specifically I plugged in Segment data so that I can send relevant material to everyone that sign-ups to our product. The drag and drop campaign builder is super cool and you can basically build super articulated journeys and cover all cases. I’m also using to thank new customers (Stripe webhook). Data-driven segments are just awesome to target specific cohorts and slack notification just make me feel on top of my data.
What do you dislike about Customer.io?
Ingestion is not always super accurate and the support is precise but still it could be a bit more helpful. I’d also like to have loops in the campaign event though I understand that it might lead to weird states
What problems is Customer.io solving and how is that benefiting you?
It helps to automate repetitive tasks. Using behaviorual data emails are always relevant. It also helpes me to send communications to specific set of users.
Pros
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“I have had an excellent customer experience, thanks to it I keep up to date the list of clients I work with, communicate with them through personalized messages and thus be able to meet our customers.”
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“We were looking for a solution that could improve our customer success goals and reduce churn. Customer.io delivers as the go-to platform in this category.”
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“I love using Customer.io for our weekly newsletters because it allows me to replicate the same format each week.”
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“I like how the drip campaigns are very simple to set up and implement. The segmentation tool helps to identify which customers to put into these campaigns and when they should exit the campaign.”
Cons
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“The lack of a WYSIWYG editor for my marketing counterparts (tho I hear rumors this is coming) and event-based filters in my workflows.”
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“And we set up our account based on customer ID so we have kind of a data mess in there (multiple accounts with the same email address).”
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“Quite a bit of jargons in the dashboard, which can be a little confusing.”
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“Minimal pre-packaged layouts; layout design requires knowledge of CSS. Lack of workflow cloning or replication creates unnecessary work.”
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What is Customer.io and how does it work?
Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same.