SimplyCast Overview
SimplyCast is a marketing automation platform that helps industries like finance, health service, education, etc to create simple, sophisticated campaigns that drive engagement by appealing to the audience’s needs with personalized content. It helps to improve brand engagement and build brand awareness.
SimplyCast automatically provides engaging communication, finds new leads, and nurtures them, tracks customer interactions, builds loyalty through personalized content, gains unprecedented productivity, that helps in business growth.
Some of its features include discover and learn about the customers, easily organize customers into pipelines for sales and support, reach customers through the medium they want, be it email, SMS, voice or fax broadcasts, and many more.
About SimplyCast
About SimplyCast
What do you like best about SimplyCast 360?
The best feature of this platform is the dedicated and timely support.They provide great training on their products and help you to use the tools very effectively.This provides a great marketing automation for the small and large scale enterprises.
What do you dislike about SimplyCast 360?
The upgrades are not very useful as they tend to bring only very basic user features. The tool becomes rough sometimes and gives very much difficulties in using it. The user interface is also very traditional and can be upgraded as per latest industry trends.
What problems is SimplyCast 360 solving and how is that benefiting you?
It has helped us to save a lot of money by providing the pay per use model.The overall quality and business SLA’s have been improved by using this platform as it provides live user metrics which enables us to modify our campaigns.
Pros
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“The best feature of SimplyCast is the dedicated support.”
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“Great new platform that needs more recognition.”
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“SimplyCast provides great training on their products and the account managers who have supported our team have been helpful.”
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“Great Marketing Automation for Small Businesses.”
Cons
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“Upgrades tend to drop some fairly basic user features.”
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“We used Simplycast for around 4 years and it was torture from start to finish.”
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“We have also experienced a couple hiccups sending 360 Campaigns although our account manager has been available to work out the issues and solve problems with us each time.”
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“The service is horrible. Open rates are terrible and customer service is never around.”
What is SimplyCast 360 and how does it work?
SimplyCast 360 is an all-in-one marketing automation software solution that enables you to build personally-targeted campaigns in minutes. Save time and increase effectiveness through automated communication flows. Reach each customer and lead with messages that appeal to their personal needs and build stronger, more loyal relationships. SimplyCast 360 allows you to easily map out and automate communication processes in order to make day-to-day communications, marketing efforts, and internal processes more efficient.
SimplyCast Core Features
- A/B Testing
- Analytics/ROI Tracking
- Compounding
- Sales Automation
- Google AdWords Visibility
- Web App Development
- Design Management
- Sales Intelligence
- Search Marketing
- Segmentation and Targeting
- Social Marketing
SimplyCast Benefits
SimplyCast’s 360 Marketing Automation Manager is a great tool for discovering, organizing and communicating with customers. The software offers detailed tracking and automated segmentation so marketers know what exactly a customer wants without spending hours in the process. The organization features make it easy to organize complex lead-nurturing campaigns so marketers can easily turn hot leads into loyal customers, which mean better customer retention and new revenues. Software’s rich communication tools allow communicating on more than 15 popular channels using a single hub.
The software excels at personal targeting and helps build contact profiles and gain deep insights through website-analytics, landing pages and forms. Tracking and recording of every action ensures marketers can connect with each lead at a personal level and they only get messages that are related to their specific needs. Personally targeted messages significantly increase customer interaction and conversion as nobody finds generic messages interesting.
Finding qualified leads and converting them into customers is one of the biggest challenges businesses face. SimplyCast’s 360 Marketing Automation Manager makes the task easier by automating marketing to find the hottest leads and appealing them through personalized messages. Finding how customers respond to your messages is made easier by A/B Split testing, which allows testing different strategies and optimizing the content accordingly for best results.
The easy to use editor follows a simple drag-and-drop interface and provides tool tips at all steps of campaign creation. The platform checks every single element of the campaign before messages are sent to the customers and will immediately alert if it encounters any problems.