What is Klaviyo?
Pros
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“The ease of set up and the ability to see results against the campaigns. It was up and running within 24hr and their onboarding was outstanding.”
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“But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they’re a young and flexible team.”
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“I manage a team of 5 who work on designing emails for these stores and klaviyo is the only platform we use to send our emails. A Very happy and satisfied customer.”
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“Email is gold when it comes to making sales, so having a reliable service that offers nice options is critical. I would definitely recommend.”
Cons
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“My biggest issue is how rudimentary the software is. API functions are weak and and the server bandwidth isn’t very much.”
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“Pretty soon after that they changed their pricing structure and moved to a different fee base. That’s when I lost my $20 and it would no longer be used toward my charges.”
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“It’s very hard to find flaws with the software.”
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“They say that all the plans are the same and there are no hidden fees or add-ons.”
Klaviyo Reviews: Price Range
The paid plans are based on the number of email contacts and start at $25/mo. and increase with the number of contacts. Klaviyo also provides a forever free plan that’s great for smaller ecommerce stores or those that are trying to test out Klaviyo.
What’s nice about the free plan is that you can still take advantage of most of the Klaviyo features without having to pay a dime. The only limitation is the number of contacts and email sends, so Klaviyo grows as your company grows.
Keep in mind that the Klaviyo plans don’t have names, since they’re simply based on how many contacts you have in your database.
- Free – Support for up to 250 contacts and 500 email sends. Most of the standard Klaviyo features are provided with this plan. You will be required to have double opt-ins activated. There’s also Klaviyo branding included with your email.
- 500 Contact Plan – $20 per month for up to 500 contacts, unlimited email sends, and chat and email support.
- 1000 Contact Plan – $30 per month for up to 1,000 contacts, unlimited email sends, and email and chat support.
- 1,500 Contact Plan – $45 per month for up to 1,500 contacts, unlimited email sends, and email and chat support.
- 2,000 Contact Plan – $60 per month for up to 2,000 contacts, unlimited email sends, and email and chat support.
- 3,000 Contact Plan – $70 per month for up to 3,000 contacts, unlimited email sends, and email and chat support.
- 4,000 Contact Plan – $1000 per month for up to 4,000 contacts, unlimited email sends, and email and chat support.
- 6,000 Contact Plan – $130 per month for up to 6,000 contacts, unlimited email sends, and email and chat support.
There are also plenty of other pricing options if you go past 6,000 contacts. It seems to go up about $25 per month for every thousand contacts you add to your list. Klaviyo has a great slider on its website for you to figure out exactly how much your company will end up spending.
The maximum pricing option is $1,700 per month for up to 146,000 contacts. Some of these higher tiers get you a dedicated account manager. After that plan, you have to contact the Klaviyo sales team to figure out a custom price.
Klaviyo Reviews: The Best Klaviyo App Features
It’s tough to walk through all of the features from Klaviyo, but we’ll try to cover our favorites and touch on the most important items, especially in terms of ecommerce.
The first thing that you need to know about Klaviyo is that it’s comprehensive. There are tons of ways to gather information about your consumer goods and customer experiences on the Klaviyo.com platform. You’ll also have access to endless reports, which integrate with your ecommerce tools like Shopify too.
Although Klaviyo lacks some of the usability of other email marketing tools on the web today, it still has a few of the basic essentials, like a drag-and-drop builder that’s easy to use when you want to customize your emails or forms. Additionally, Klaviyo content blocks also ensure that you don’t make any mistakes with your formatting either.
Whether you’re building an email design from scratch or using one of Klaviyo’s sensational templates, you’ll find that this tool has everything you need to stand out online. Just bear in mind that you might need to spend a little more time learning how to use Klaviyo than something like Mailchimp.
Klaviyo App: Contact Manager and Forms
This is one of the most basic features from Klaviyo, but it’s worth mentioning because all e-commerce stores should have some sort of functionality to collect email addresses as well as other information. Several types of forms can be created in the Klaviyo dashboard. For instance, the e-commerce company might decide to have a pop-up box or an embedded form for customers to fill in their personal information.
After that, your contact management is handled in the Klaviyo dashboard as well. You can see which subscribers are your VIPs, along with information on which of your customers open up your emails and click on links inside of those emails. Overall, the interface for collecting and managing your contacts is intuitive enough for even the most basic user.