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What is Kajabi?

Kajabi Review: Is The Course Builder Worth The Price in 2022?


Kajabi platform empowers thousands of users everyday to build life-changing businesses and create an online presence that reflects them.

What Is Kajabi Used For?

Kajabi is an all-in-one platform primarily used to sell online courses. This business makes it very easy to create, market, and grow online courses, membership sites, and coaching programs. They also provide other tools like a website builder, payment gateway, email marketing, a mobile app, and pre-built templates.

The great thing about Kajabi is that it is very easy to use, and creators do no have to learn any code or have to worry about integrations.

What Sets Kajabi Apart From Other Providers?

Kajabi Logo

The two features that set Kajabi part from all other platforms are:

  1. It is the only all-in-one platform with no need for 3rd party tools
  2. It has a major focus on sales and marketing tools. This includes its own built-in email management, sales funnel builder, and marketing automation.

Kajabi Pricing

Kajabi Pricing

How much does Kajabi cost?

Kajabi has three pricing options ranging from $149-$315 / month. All pricing plans can be purchased annually for a cost savings. Upgrading or downgrading your plan doesn’t incur any additional costs and can be done at any time.

There are no hidden Kajabi fees. However, there is a standard Stripe merchant processing fee of 2.9% + 30 cents per transaction.

One of the nice things that Kajabi offers is a money back guarantee. This provides you ample time test out their software and determine if it suits your needs. If for whatever reason you are not satisfied with Kajabi within 30-days of your first payment, you can cancel your subscription and request a refund.

Kajabi Basic

The Basic Plan which gives users a total of 3 products and 3 pipelines. Through this plan, clients can use an unlimited number of landing pages and marketing emails. They are limited to 10,000 contacts and 1,000 active members, as well as a single website for one admin user.

The Basic Plan costs $149 a month, or $119 a month if the annual billing plan is selected. Furthermore, users gain access to Kajabi University, webinars, dozens of premade templates, key automation, and more.

Kajabi Growth

The next and most popular plan is the Growth Plan, which ups the number of products and pipelines to 15. Users can gain up to 25,000 contacts as well as 10,000 active members. Though they are restricted to one website, up to 10 admins can be deployed.

The Growth Plan costs $199 a month, or $159 a month if paid through the annual subscription. Users will receive advanced automation, 24/7 chat support, and the ability to remove Kajabi’s name from their domains.

Kajabi Pro

The final plan is the Pro Plan, allowing users up to 100 products and pipelines, 100,000 contacts, 20,000 active members, and 3 websites for 25 admin members.

My pick for the best plan is the Growth plan for $199/month

Kajabi Logo

The Growth Plan comes with comes with integrated email, a sales funnel builder, marketing automation, and affiliate tools to help you sell your course.

Recognizable Kajabi Customers

Kajabi is used by over 25,000 course creators including big names like Amy Porterfield (online marketing expert), Brendan Burchard (personal development coach), and Billy Gene.

Kajabi review - Customers

Kajabi has been accessed by over 33 million students and has generated over $650 million in sales.

Kajabi Review – The Good & Bad

Pros: Here’s what I like about Kajabi

  • Kajabi review - ProsBuilt-in email marketing tools so there’s no need to integrate a 3rd party email provider.
  • Built-in sales funnel software (aka The Sales Pipeline Builder) that lets you create several types of marketing funnels to drive customer sales.
  • Marketing automations that allow you to trigger emails or course offers based on things like course completion or inactivity.
  • Ability to customize. You can match the look and feel of your business or website.
  • You are able to choose from a large set of professionally designed, customizable themes.
  • Great digital coaching platform for interactive sessions.
  • Custom domain. While Kajabi will host your course, you can set the domain to make it appear as part of your website.
  • You can engage with your students through a built-in Community platform (similar to a forum).  You can also offer this as an upsell and even charge for it.
  • You can offer students payment options like a monthly payment plan for more expensive courses.
  • You can offer a monthly recurring subscription for ongoing access to a course in a membership model.
  • The Kajabi marketplace offers a way for users to discover your course organically.

Cons: Here are the only things I don’t like about Kajabi

  • Kajabi review - ConsThere is no free option and prices are slightly higher than other platforms (I’ll assess whether the cost is justifiable in the next section).
  • You need to use a 3rd party platform (Accredible) to offer completion certificates.
  • The Kajabi course marketplace is small and does not have search functions for students (only a category filter).

Is Kajabi Worth the Money?

Kajabi is the Cadillac of online course platforms but it does come at a premium.  It’s two main price plans are the Basic ($149/mo.) and Growth ($199/mo.) plans.  Comparable plans from competitors are priced at $49 and $99 per month.

Kajabi review - sales funnel builder

So is Kajabi worth the extra cost?

Assuming the basic features of comparable plans are relatively the same, let’s look at the extra functions Kajabi provides.

Most providers only include just one of the functions below and no one else provides a sales funnel builder.  So, if you didn’t use Kajabi, you would need to pay for each of these features separately from a 3rd party and integrate them with your course platform.

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