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What is Flodesk?

Flodesk Reviews 2022 - Capterra

Beginners and experts use Flodesk to grow their business with an intuitive email builder and beautiful templates you actually want to customize & share. Grow your email list, even if you don’t have a website, and send the right emails at the right time to turn subscribers into sales. Join thousands of small businesses who use Flodesk every day.

About Flodesk

2022 Flodesk Review: Best Email Tool for Fashion Bloggers?

Flodesk is an email management solution that helps businesses streamline processes related to email designing, workflow creation, content management, and more on a centralized platform. It enables staff members to create and embed multilingual popup opt-in forms across business websites and Shopify pages. Flodesk allows team members to create emails with custom images, GIFs, fonts, videos, numbered lists, logos, and other template elements. With the built-in email analytics tools, employees can monitor sent emails, deliverability rates, bounces, unsubscribes, click-through rates, and overall customer engagement. It lets users set up triggers to automatically send pre-designed emails at specific intervals. Additionally, marketing professionals can schedule emails, rename titles, duplicate templates, create content folders, and segment audiences, whilst maintaining compliance with GDPR guidelines. Flodesk enables organizations to integrate the platform with several third-party solutions, such as Slack, Facebook, WordPress, Shopify, and more. It is available on monthly and annual subscriptions and support is extended via FAQs, documentation, email, and other online measures.

What we love about Flodesk

Honest Flodesk Review + Top 3 Email Marketing Providers - YouTube

We love just about everything, but here are a few key features of Flodesk that we really love.

  • Easy to setup
  • Time-saving email automation
  • Straightforward pricing
  • Easy to understand analytics

These are just a few reasons we love Flodesk. Don’t just take our word for it, try out Flodesk yourself for free.

Easy to setup

Flodesk is seriously so easy to setup. Add your logo, brand colors, and fonts and you’re ready to go. Compared to MailChimp, Flodesk is far better at offering a simple and easy-to-use dashboard to set up your email marketing campaign.

Flodesk comes with a handful of stunning pre-made email designs and workflows so getting your entire email marketing campaign setup can be accomplished in a day NOT weeks or months.

Time-saving email automation

Using Flodesks’ email automation has saved our business thousands of hours of labor. We now accomplish more in less time.

Flodesk allows you to work smarter not harder. With easy-to-setup workflows you can set up automated email sequences for sending subscribers free downloads, checking in on customers, requesting reviews, and so much more!

Straightforward pricing

Flodesk charges a simple, straightforward fee without all the confusing conditions and small print.

Although it cost a bit more than a few competitors, we appreciate Flodesk’s transparency in its pricing. Other providers charge customers based on the number of sent emails and even penalize you for having duplicate subscribers. You can get 50% off your Flodesk subscription if you’re still unsure.

Easy to understand analytics

Everyone agrees analytics is very important but do you actually understand any of those numbers?

Flodesk makes email analytics simple, straightforward…and finally colorful for all the visual people! Reviewing email campaign analytics is so much simpler with Flodesks’ visual charts and graphs.

Finally, you can understand exactly what happened in your email campaign without getting lost in endless numbers.

The cons of using Flodesk

We said this would be an honest review and so here are the cons of using Flodesk.

  • Lacking integration options for WooCommerce
  • Limited font options
  • Lack of full preview for emails in a workflow

Lacking integration options for WooCommerce

Flodesk doesn’t automatically connect with WooCommerce. The good news is there are methods for connecting your WooCommerce site with Flodesk. The bad news is it does require an additional tool called Zappier and there may be additional costs depending on your email marketing goals.

Flodesk does include a Shopify integration that links your Shopify customer emails to your Flodesk segments, so if you are using Shopify for your e-commerce solution then you are in luck.

Limited font options

From a branding perspective, Flodesk is limited in its font options. There currently is no option to upload your own font to match your specific brand and you will be forced to use its available font options.

Thankfully, the fonts that are included with Flodesk are very attractive and will likely be suitable for a majority of businesses.

Lack of full preview for emails in a workflow

Now we are just being nit-picky here…but it really annoys us that we can’t open a full preview of an email inside a workflow without pausing the entire workflow.

See a preview of this limitation below. This is as large as the email preview gets without pausing the entire sequence and opening the emailing to view.

It’s a small limitation compared to all the horrendous and confusing setup of other email marketing providers, but it honestly annoys us and is worth noting. Overall, Flodesk isn’t perfect but we do think the pros far outweigh any cons.

Is it difficult to switch from MailChimp to Flodesk?

No, it is not difficult to switch from MailChimp to Flodesk. We made the switch from Mailchimp to Flodesk a year ago and have been extremely happy.

Because the Flodesk setup is fairly simple, there isn’t a huge challenge when making the switch.

Available Flodesk tools when making the switch

Here are some of the options available to you when switching from any email marketing provider (like MailChimp) to Flodesk.

  • Import your existing lists
  • Bulk add your subscribers to Flodesk segments
  • Easily create signup forms and embed them into any website
  • Easily create standalone landing pages for your signup forms that don’t require any website setup
  • Suggested workflows with premade emails to quick start your setup

Challenges when switching to Flodesk

For some users, there may be some challenges when switching to Flodesk and we think it’s important to address those challenges.

  • A slight learning curve
  • Email designs, sequences, and workflows don’t transfer

A slight learning curve

With any new system or software, there is going to be a learning curve. However, in our opinion, Flodesk is the most user-friendly system we have used to date. Because the Flodesk system is so easy to navigate you will likely have a better experience as you learn how to use it.

Email designs, sequences, and workflows don’t transfer

There is no method for importing your current email designs and workflows from a different provider. This means if you’ve already done a lot of work to set up workflows and emails with your current provider then you may have to dedicate more time to transfer to Flodesk.

Flodesk is easy to set up but you will be starting fresh and will need to recreate all your automation and email sequences in the Flodesk system.

The bottom line: Flodesk is absolutely worth the money and we highly recommend switching to Flodesk

As we write this post we made the switch to Flodesk over a year ago and have tested all of its features. After a year of using Flodesk we can confidently say we are happy, happy, happy!

Not only was Flodesk easy to switch to from MailChimp but we were able to get it set up with our WordPress WooCommerce site. By switching to Flodesk we have saved thousands of hours replying to emails and contacting customers.

The best part about switching to Flodesk is we have seen our click-through rate (CTR) and sales triple! That means our emails are getting opened more frequently, people are finding the content helpful, and are getting connected to our products and services. This is a huge success from a business standpoint and is the main reason we highly recommend switching to Flodesk.

If you still aren’t sure if Flodesk is the right fit for your business then try it out completely risk-free plus get 50% off your Flodesk subscription.

When you’ve given Flodesk a try let us know what you think in the comments, we’d love to hear what your experience has been like too.

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