About Omeda
Omeda is an audience management solution that helps businesses collect, manage and store audience data in a centralized repository. It enables marketing teams to conduct A/B tests, improve customer retention rate, monitor revenue streams and streamline customer segmentation operations via a unified platform. Features of Omeda include data storage management, email tracking, a drag-and-drop interface, campaign analytics and more. The application allows employees to create and maintain customer profiles, capture demographic data and monitor the activities of website visitors. Additionally, the integrated marketing automation functionality lets organizations create and run campaigns across multiple channels, send custom emails and newsletters to customers and analyze user behavior. Omeda comes with an application programming interface (API), which facilitates integration with several third-party platforms such as Adobe Analytics, Drupal, BlueConic, Marketo and more. Pricing is available on request and support is extended via phone, email, FAQs and documentation.
What is Omeda?
What do you like best about Omeda?
The Omeda team is a group of experts within Omeda who understand the challenges of media and publishing. Plus, they create a community among their clients and we have opportunities to share our challenges and solutions.
What do you dislike about Omeda?
Lack of consistency/continuity in customer service. I wish we had a team of resources familiar with our products who would consistently work on our issues. While the ticket system is a necessary evil, there are times I would like to pick up the phone to talk through a problem rather than figure out how to explain it in writing.