What is ActiveTrail?
ActiveTrail is a leader in email marketing and automation, enabling clients to create, manage, test and analyze marketing campaigns.
The process begins with ActiveTrail’s simplified email campaign creation tool – Active Builder – which allows users to quickly create engaging emails, even with no technical knowledge. The Active Personalization feature enables users to personalize each email, increasing opening rates. ActiveTrail’s dynamic registration forms and online poll tool help marketers to grow their mailing list whilst A/B testing enables them to test multiple versions of an email and proceed with sending the most effective variant.
Users can also create landing pages in just a few minutes with ActiveTrail’s landing page templates and editor, all optimized for display on mobile devices. ActiveTrail’s Trigger tool is an auto-action marketing trigger, which triggers defined actions depending on customer behaviour. Users can reach out to clients via email or text message since Active Trail is multi-platform.
Pros
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“Doing both importing and creating contacts are easy to do, as everything is laid out in a step-by-step pattern (like do this first, then click next).”
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“The best customer service ever. Really easy and user-friendly platform.”
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“Simply copy and paste the content and the program takes care of the rest, has many options for managing subscribers and is super easy to learn to use.”
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“The massive sending of emails is very simple, with prefabricated templates and the ability to save the templates that one creates.”
Cons
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“Storing uploaded pictures for reuse with other campaigns. A SPAM score that tells you how likely it is that your mail will be marked as SPAM.”
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“Activetrail has its problems but when you get used to them, it works.”
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“If you needed to integrate other services and software, I would suggest you find out what is possible, because this software is not well known.”
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“Sometimes it can be difficult to find what I’m looking for when I’m navigating their site.”
About ActiveTrail
What is ActiveTrail and how does it work?
ActiveTrail is a marketing automation software that helps perform multiple tasks unified. It is a tech SaaS company that assures a 100% delivery rate. Besides, enterprises can ensure smooth, personalised and visually appealing customer services. The software helps in improving conversation rates along with generating revenue automatically. It further helps in strengthening relationships between enterprises and their customers. Moreover, the software is an ideal tool for creating landing pages which have a professional approach and are good at converting leads. Clients have to follow just a few steps to create a professional landing page. SMS software is another beneficial tool that the software offers. Enterprises can use this facility to send SMS to their client base online. Organisations can also engage in building attractive mobile email campaigns that are highly responsive. This increases the reach of an organisation to a large base audience. Moreover, the software is an intuitive web builder which has good mobile responsiveness and high deliverability.